Google Analytics

IMRI: Certified Google Analytics (iCGA) Training Program

Learn IMRI's scientific approach to Google Analytics Qualification including goals and funnels, filters, adwords integration, internal site search, motion charts, e-commerce tracking, reporting, tools, and event tracking and virtual pageviews. ; plus get certified in Google Analytics Qualification for better career and business prospects!

Learn the Art & Science of Google Analytics Qualification

Google Analytics is both an art and science in measuring your advertising ROI as well as track your Flash, video, and social networking sites and applications.. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on Google Analytics Training from IMRI experts, you can enhance your core skill sets and competencies.

Experience Google Analytics Learning, by Doing

IMRI Experiential Learning on Google Analytics Qualification course teaches the complexities of Google Analytics Qualification in an interactive and practical approach with hands-on job experience.


  1. Work exclusively on your own Website while learning.
  2. Provide yourself or your team with the best training with a private course, focused on your exact requirements
  3. Freedom to stop and ask as many questions as necessary
  4. Individual attention allowing you to learn at your own pace
  5. Flexibility on timing, group size and location gives added convenience
  6. Mock interviews with leading HRs & Industry experts, free resume help and Job assistance

Plus fantastic, exclusive FREE offers for every participant:

  • FREE Domain name and Web space
  • FREE INR 5,000/- worth of PPC Advertising
  • FREE Digital marketing book
  • FREE unlimited telephone and e-mail support


  • Introduction to Google Analytics
  • Interface Navigation
  • Installing the Google Analytics Tracking Code
  • Interpreting Reports
  • Page views, Visits, and Visitors
  • Time Metrics
  • Traffic Sources
  • Content Reports


  • Accounts and Profiles
  • Campaign Tracking and AdWords Integration
  • Understanding AdWords Reports
  • Goals and Funnels
  • Funnel Visualization
  • Google Analytics Filters
  • Regex
  • Cookies and Google Analytics track
  • Ecommerce Tracking
  • Revenue Metrics
  • Tracking Domains and Subdomains


  • Custom Reporting
  • Advanced Segmentation
  • Motion Charts
  • Internal Site Search
  • Event Tracking and Virtual Pageviews


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The Learning Approach

  • Mentor-Student Ratio: 1:1
  • Methodology : 90% Hands-on and 10% Theory
  • Mode of Assessment: Results from live project, research report and online examination
  • Certification: IMRI Certified Google Analytics Consultant

Course Schedule

  • Course Duration: 1 month / Twice a week
  • Session Hours: 1.5 hours per session
  • Total Sessions: 8 sessions

Cost: Rs.25,500/- (Inclusive of service tax)


  • Full course fee should be paid in advance
  • Discounts are available for bulk registration of more than 3 participants
  • Fees once paid are non-refundable and non-transferable

To apply to the Internet & Mobile Research Institute, in addition to the completed online enquiry form, applicants are required to provide latest bio-data, work credentials (if any), filled-in application form and a full course fee payment receipt through postal mail. Overseas applicants can provide through email with scanned documents. Below are the steps to follow:

  1. Email your resume to with the subject: Interested in IMRI® Experiential program
  2. Download & fill application form
  3. Make payment through cheque, bank transfer or paypal
  4. We will confirm on the course start date

Application Status

We will notify you by email or postal mail regarding your acceptance into the program and online appointment will be fixed to discuss on the course start date, expectations and methodology.

Have a Question?

Please review the frequently asked questions about the IMRI® Experiential Program, or contact the Admissions Office at or 91-9742645476.


Please note, information and requirements are subject to change without notice.