IMRI® Certificate Program in Google Analytics (iCPGA) Training Program

Learn IMRI®’ scientific approach to Google Analytics Qualification including goals and funnels, filters, adwords integration, internal site search, motion charts, e-commerce tracking, reporting, tools, and event tracking and virtual pageviews. ; plus get certified in Google Analytics Qualification for better career and business prospects!

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Ideal for: Graduates – any stream
Duration: 1 Month (Weekly 2 days)
Schedule: One-on-One, Flexible Mode

Learn the Art & Science of Google Analytics Qualification

Google Analytics is both an art and science in measuring your advertising ROI as well as track your Flash, video, and social networking sites and applications.. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on Google Analytics Training from IMRI experts, you can enhance your core skill sets and competencies.

Experience Google Analytics Learning, by Doing

IMRI® Experiential Learning on Google Analytics Qualification course teaches the complexities of Google Analytics Qualification in an interactive and practical approach with hands-on job experience.

GETTING STARTED WITH GOOGLE ANALYTICS

  • Introduction to Google Analytics
  • Interface Navigation
  • Installing the Google Analytics Tracking Code
  • Interpreting Reports
  • Page views, Visits, and Visitors
  • Time Metrics
  • Traffic Sources
  • Content Reports

GA FUNDAMENTALS

  • Accounts and Profiles
  • Campaign Tracking and AdWords Integration
  • Understanding AdWords Reports
  • Goals and Funnels
  • Funnel Visualization
  • Google Analytics Filters
  • Regex
  • Cookies and Google Analytics track
  • Ecommerce Tracking
  • Revenue Metrics
  • Tracking Domains and Subdomains

ADVANCED ANALYSIS

  • Custom Reporting
  • Advanced Segmentation
  • Motion Charts
  • Internal Site Search
  • Event Tracking and Virtual Pageviews
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