IMRI® Certificate Program in Google Website Optimizer (iCPGWO) Training Program

Learn IMRI®’ scientific approach to Google Website Optimizer including a/b testing, multivariate testing, reporting, experimentation, adwords integration, and test implementation.; plus get certified in Google Website Optimizer for better career and business prospects!Learn the Art & Science of Google Website Optimizer

Website Optimizer is both an art and science in testing to improve bottom line, set up different testing options, top website elements that converts visitors to conversion.. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on Website Optimizer Training from IMRI experts, you can enhance your core skill sets and competencies.

Experience Google Website Optimizer Learning, by Doing

IMRI® Experiential Learning on Google Website Optimizer course teaches the complexities of Google Website Optimizer in an interactive and practical approach with hands-on job experience.

Website Optimizer Training: Getting Started with Website Optimizer

  • Overview of Website Optimizer
  • What You Can Test
  • Website Optimizer and AdWords
  • Website Optimizer and Analytics

Website Optimizer Training: Planning an Experiment

  • Choosing and Creating Test Content
  • Testing Strategies

Website Optimizer Training: Using the Tool – A/B Tests

  • Setting Up
  • Adding Tags
  • Variations
  • Running an Experiment
  • Troubleshooting

Website Optimizer Training: Using the Tool – Multivariate Tests

  • Setting Up
  • Adding Tags
  • Variations
  • Running an Experiment
  • Troubleshooting

Website Optimizer Training: Data and Reports

  • Glossary
  • Understanding Reports
  • Troubleshooting Reports

Website Optimizer Training: Next Steps After Your Experiment

  • Important update to secure your site
  • What is a follow-up experiment?
  • How do I restore my page to its original design?
  • What combination should I choose for my follow-up experiment?
  • Why should I run a follow-up experiment?