IMRI® Certificate Program in Google Website Optimizer (iCPGWO) Training Program

Learn IMRI®' scientific approach to Google Website Optimizer including a/b testing, multivariate testing, reporting, experimentation, adwords integration, and test implementation.; plus get certified in Google Website Optimizer for better career and business prospects!

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Ideal for: Graduates – any stream
Duration: 6 days
Schedule: One-on-One, Flexible Mode

“I got a great training from Rajesh Sir who is an expert in digital marketing field. I used to be at the institute almost 8 hrs every day
working hard and today, I am managing several projects independently. Thank You.”
Sivaranjan, Senior SEO Analyst
“Fabulous! Learnt so much, hands-on concepts on latest SEO techniques. Amazing value for money
thank you so much. I am keen to do more online media courses.”
S. Srinivas, Certified SEO Expert
“IMRI is the place were one can learn in depth digital marketing. Mr GRR is a leading trainer in India, gives hands on training in SEO, SMO & SEM. If anyone is looking for digital marketing course, i recommend IMRI for better exposure.”
Sauvagya Patnaik, Social media expert
“Lots of practical things I can take away on SEO techniques and use them immediately on my job.”
Prem Sushanth, SEO Analyst
“The IMRI Digital Marketing certification served as a reinforcement for what I’m doing, so I am now more confident in achieving the top 10 search engine rankings in less than 3 months.”
Vijayakumar R, Digital Marketing Expert
“Personal, one-on-one training with Expert….This course has given me real direction in what I should be doing as a PPC expert. The trainer was very friendly! “
Saranya, Adwords Professional

Learn the Art & Science of Google Website Optimizer

Website Optimizer is both an art and science in testing to improve bottom line, set up different testing options, top website elements that converts visitors to conversion.. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on Website Optimizer Training from IMRI experts, you can enhance your core skill sets and competencies.

Experience Google Website Optimizer Learning, by Doing

IMRI® Experiential Learning on Google Website Optimizer course teaches the complexities of Google Website Optimizer in an interactive and practical approach with hands-on job experience.

Website Optimizer Training: Getting Started with Website Optimizer

  • Overview of Website Optimizer
  • What You Can Test
  • Website Optimizer and AdWords
  • Website Optimizer and Analytics

Website Optimizer Training: Planning an Experiment

  • Choosing and Creating Test Content
  • Testing Strategies

Website Optimizer Training: Using the Tool – A/B Tests

  • Setting Up
  • Adding Tags
  • Variations
  • Running an Experiment
  • Troubleshooting

Website Optimizer Training: Using the Tool – Multivariate Tests

  • Setting Up
  • Adding Tags
  • Variations
  • Running an Experiment
  • Troubleshooting

Website Optimizer Training: Data and Reports

  • Glossary
  • Understanding Reports
  • Troubleshooting Reports

Website Optimizer Training: Next Steps After Your Experiment

  • Important update to secure your site
  • What is a follow-up experiment?
  • How do I restore my page to its original design?
  • What combination should I choose for my follow-up experiment?
  • Why should I run a follow-up experiment?

Program Cost: Rs.12,500/- plus taxes

The Learning Approach

  • Mentor-Student Ratio: 1:1
  • Methodology : 90% Hands-on and 10% Theory
  • Mode of Assessment: Results from live project, research report and online examination
  • Certification: IMRI Certified Website Optimizer Consultant

Course Schedule

  • Course Duration: 3 weeks / Twice a week
  • Session Hours: 1 hour per session
  • Total Sessions: 6 sessions


  • Full course fee to be paid in advance
  • Discounts are available for bulk registration of more than 3 participants
  • Fees once paid are non-refundable and non-transferable

To apply to the Internet & Mobile Research Institute, in addition to the completed online enquiry form, applicants are required to provide latest bio-data, work credentials (if any), filled-in application form and a full course fee payment receipt through postal mail. Overseas applicants can provide through email with scanned documents.

  1. Email your resume to with the subject: Interested in IMRI® Experiential program
  2. Download & fill application form
  3. Make payment through cheque, bank transfer or paypal
  4. We will confirm on the course start date

Application Status

We will notify you by email or postal mail regarding your acceptance into the program and online appointment will be fixed to discuss on the course start date, expectations and methodology.

Have a Question?

Please review the frequently asked questions about the IMRI® Experiential Program, or contact the Admissions Office at

Please note, information and requirements are subject to change without notice.

Experience Website Optimizer Learning, by Doing

Personal Website Optimizer Training
Are you tired of not getting enough opportunities, respect, and money out of your Website Optimizer career? Well, guess what? Nothing will change unless you take action towards becoming a world-class Website Optimizer professional. Learn how to earn your IMRI® Website Optimizer Certification with hands-on job experience.
Experience -> Share -> Process -> Generalize -> Apply