IMRI® Certificate Program in Adobe Analytics (Omniture SiteCatalyst) (iCPAA) Training Program

Learn IMRI®' scientific approach to Adobe Analytics / Omniture SiteCatalyst Certification including mobile analytics, segmenting visitors, website activity, monitor campaigns, VISTA tools, javascript plugins, advanced segment insights (ASI), adobe report builder, data sources, multi-variate testing, report suites, advanced segmentation, data integration, social media analytics, twitter social measurement, and video analytics.; plus get certified in Adobe Analytics / Omniture SiteCatalyst Certification for better career and business prospects!

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Ideal for: Graduates – any stream
Duration: 15 Days
Schedule: One-on-One, Flexible Mode

“I got a great training from Rajesh Sir who is an expert in digital marketing field. I used to be at the institute almost 8 hrs every day
working hard and today, I am managing several projects independently. Thank You.”
Sivaranjan, Senior SEO Analyst
“Fabulous! Learnt so much, hands-on concepts on latest SEO techniques. Amazing value for money
thank you so much. I am keen to do more online media courses.”
S. Srinivas, Certified SEO Expert
“IMRI is the place were one can learn in depth digital marketing. Mr GRR is a leading trainer in India, gives hands on training in SEO, SMO & SEM. If anyone is looking for digital marketing course, i recommend IMRI for better exposure.”
Sauvagya Patnaik, Social media expert
“Lots of practical things I can take away on SEO techniques and use them immediately on my job.”
Prem Sushanth, SEO Analyst
“The IMRI Digital Marketing certification served as a reinforcement for what I’m doing, so I am now more confident in achieving the top 10 search engine rankings in less than 3 months.”
Vijayakumar R, Digital Marketing Expert
“Personal, one-on-one training with Expert….This course has given me real direction in what I should be doing as a PPC expert. The trainer was very friendly! “
Saranya, Adwords Professional

Learn the Art & Science of Adobe Analytics Certification

Adobe SiteCatalyst is both an art and science in identifing the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns.. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on Adobe Analytics / Omniture SiteCatalyst Training from IMRI experts, you can enhance your core skill sets and competencies.

Experience Adobe Analytics Learning, by Doing

IMRI® Experiential Learning on Adobe Analytics Certification course teaches the complexities of Adobe Analytics / Omniture SiteCatalyst Certification in an interactive and practical approach with hands-on job experience. We use industry based reports, videos, project sheets etc. However, there will no live SiteCatalyst tool access.

Target Audience: Learn Adobe Analytics / SiteCatalyst to create, customize, analyze and distribute reports to optimize Web site.

What you will Learn: We cover the topics in this Adobe SiteCatalyst User Training such as: Fundamentals of Adobe SiteCatalyst, Key Business Requirements (KBRs), Key Performance Indicators (KPIs), Traffic, Conversion and Path reports, Breaking down and Segmenting Reports, Calculated Metrics, Dashboards, Targets and Calendar Events, Saving and Sharing Reports.


  • How Adobe Analytics / SiteCatalyst collects data
  • Adobe SiteCatalyst metrics
  • General interface knowledge
  • Toolbar functionality
  • Report settings, including the Search function
  • Calendar and dates
  • Report views, including Ranked, Trended, and Improved
  • SiteCatalyst Help


  • Site traffic
  • Finding Methods
  • Visitor profile
  • GeoSegmentation
  • Technology
  • Segmentation
  • Custom Insight reports


  • ClickMap
  • Pages reports
  • Entries and exits
  • Complete paths
  • Advanced analysis


  • Metric reports (Purchases, Shopping Cart, Custom Events)
  • Products and Customer Loyalty
  • Campaigns
  • Sales Cycle
  • Finding Methods
  • Visitor Profile
  • Technology
  • Site Path
  • Custom Evar reports


  • Alerts
  • Bookmarks
  • Dashboards
  • Scheduling Bookmarks and Dashboards
  • Sharing Bookmarks and Dashboards
  • Editing and managing Bookmarks and Dashboards
  • DirectAccess


  • Calculated metrics
  • Calendar events
  • Correlations
  • Subrelations (conversion breakdowns)
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Program Cost: Rs.45,500/- plus taxes

The Learning Approach

  • Mentor-Student Ratio: 1:1
  • Methodology : 90% Hands-on and 10% Theory
  • Mode of Assessment: Results from live project, research report and online examination
  • Certification: IMRI Certified SiteCatalyst Analyst

Course Schedule

  • Course Duration: 15 days
  • Session Hours: 1 hour per day


  • Full course fee to be paid in advance
  • Discounts are available for bulk registration of more than 5 participants
  • Fees once paid are non-refundable and non-transferable

To apply to the Internet & Mobile Research Institute, in addition to the completed online enquiry form, applicants are required to provide latest bio-data, work credentials (if any), filled-in application form and a full course fee payment receipt through postal mail. Overseas applicants can provide through email with scanned documents.

  1. Email your resume to with the subject: Interested in IMRI® Experiential program
  2. Download & fill application form
  3. Make payment through cheque, bank transfer or paypal
  4. We will confirm on the course start date

Application Status

We will notify you by email or postal mail regarding your acceptance into the program and online appointment will be fixed to discuss on the course start date, expectations and methodology.

Have a Question?

Please review the frequently asked questions about the IMRI® Experiential Program, or contact the Admissions Office at

Please note, information and requirements are subject to change without notice.

Experience Adobe SiteCatalyst Learning, by Doing

Personal Adobe SiteCatalyst Training
Are you tired of not getting enough opportunities, respect, and money out of your Adobe SiteCatalyst career? Well, guess what? Nothing will change unless you take action towards becoming a world-class Adobe SiteCatalyst professional. Learn how to earn your IMRI® Adobe SiteCatalyst Certification with hands-on job experience.
Experience -> Share -> Process -> Generalize -> Apply