Google help doc defines Search Analytics impressions, position and clicks

Google has released a new help document that defines the metrics used on the Google Search Analytics report that webmasters can find within the Google Search Console.Specifically, it aims at defining three core metrics used on the report; impressions, position and clicks.

What is an impression?

A link URL records an impression when it appears in a search result for a user. Whether or not the link must actually be scrolled into view or otherwise visibledepends on the type of search element that contains the link, as described later.

Aggregating data by site vs by page

If a single search element contains several links (as many do), impressions are counted by URL or by site, depending on your view in the Search Analytics report.

What is search result position?

The Google Search results page is composed of many search result elements. Search result elements include blue link sections, carousels, Knowledge Graph cards, and many other types of result features. A single search result element can include text, interactive features, and one or more links.

What is a click?

For most result types, any click that sends the user to a page outside of Google Search is counted as a click, and clicking a link that stays inside search results is not counted as a click. SeeWhat is a query refinement?for more information.

Clicking a search result to an outside page, returning, then clicking the same link again counts as only one click. Clicking a different link counts as a click for each link clicked.

Credits: google.com

List of Google Plus Firefox Add-ons

Google plus plugin for firefox browser is also available on Mozilla Add-ons, you can download google plus and access google plus social network account directly on the browser.Google plus extension have been created to access all the features of google plus social network directly from your web-browser.

The add-ons for google plus for browsers are tested and are running without any issues. You can download free plugins for google plus directly from chrome shop and mozilla add-ons without spending a single percent.

Google Plus firfox extension will not affect speed of web browser. They are tend to only connect you with your social circles 24 hours a day.

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Top Facebook Applications

Top Facebook Applications

Facebook Toolbar 

Facebook Toolbar has a search box, notification, an icon that can be used to check the pictures your friends and status.

Simple Photo Uploader

Simple Photo Uploader is a desktop application for Facebook which helps you to upload photos and tag photos.

FacePad 

Facepad is firefox add-ons which allow you to download and events Facebook friends’ album.

Advanced Wall

Advanced Wall helps to post messages, pictures, drawings, graffiti, video, flash, change the text size and color, along with many other things simple by using a WYSIWYG editor.

Facebook Mobile

With Facebook Mobile you can upload photos and notes from a phone camera directly to Facebook.

ScrapBoy

ScrapBoy is a desktop application for Facebook application that can be used to do almost everything to do with Facebook. With features such as writing a wall post, view photos or Facebook chat, see the ‘wall’ some of my friends, photo albums and the chat window at the same time and others.

Graffiti

Graffiti is a Facebook-based applications that can be used to draw on the walls of your friends.

Task Master

Task Master allows you to manage your tasks on Facebook more efficiently.

Friends Organizer

Friends Organizer is a nifty application which is used to sort contact list into groups, such as schoolfriends, work friends, friends of social media, etc..

Last.Fm Music

Last.Fm Music is a music application. You can share your music with friends, can listen to their songs, and put the box of the artist and album photo in your profile.

Complete List of Best SEO And Internet Marketing Tools

For SEO & analyzing plans for your website marketing you will need some SEO tools like backlink checker, page rank tools ,link popularity ones.

Google Rankings- Check the ranking of a web page in Google™ A free search engine optimization tool.

Prsearch- Shows you Google ranked position, number of pages indexed and Google Dir status.

Adsense Calculator- The AdSense Calculator helps Google AdSense affiliates understand what affects their earnings by letting them experiment with values.

Multi Page Rank Checker- With the Multi PageRank Check you can check the PageRank from different google data centers.

Check Google Pagerank- Now you can check the Google PageRank of any web page without installing the Google toolbar ! Its free and easy – just enter your URL below and press the button.

Search Engine Position- Check your search engine positions on Google Search Engine.

Google Position Tool- Check your position in the google searchresults with this simple tool.

Visual PageRank Overlay- The visual PageRank overlay shows all links of a website and the corresponding PageRanks of the linked pages.

Page Rank Tool- The heart of Google search algorithm is PageRank, a system for ranking web pages. Though engineers at Googleplex are working hard to improve every aspect of Google on a daily basis, PageRank continues to provide the basis for all of their web search tools.

Page Rank Check- With the PageRank check you can verify the PageRank for up to 5 different URLs simultaneously.

Google PageRank Prediction- This predictor tool does what it says, it predicts your future Google PageRank.

SEO Meter- How often search engine visits and crawls website content is an often neglected, but important metric for search engine optimization.

Sitemap Generators

Official Google Sitemap Generator- The Google Sitemap Generator is a Python script that creates a Sitemap for your site using the Sitemap Protocol. This script can create Sitemaps from URL lists, web server directories, or from access logs.

XML-Sitemaps- Create your sitemap with no work at all.

Google Sitemap Generator and Editor- Generates sitemaps with just one URL.

Sitemap Generator Plugin for WordPress- This plugin creates a sitemap for your WordPress powered site. This is not just another XML sitemap plugin, but rather a true sitemap generator which is highly customizable from its own options page in the WordPress admin panel.

Alexa Tools

Alexa Ranking Tool- Alexa is a very powerful tool used to rank web site traffic.
Find out how your web site traffic stacks up against all your competitors! This is one of the most accurate freely available tools to find out how well your site ranks up against millions of other sites on the Web.

Alexa Sparky- Get Alexa data in your statusbar!

Alexa web rank checker- Check your website’s Alexa Web Rank without the toolbar.

Alexa Rank Checker also displays your Incoming Links and Reach Rank.

Alexa rank comparison tool- This tool displays a graph from Alexa comparing up to 10 sites.

Backlinks

Backlink Anchor Text Analyzer- This tools help you determine the backlinks of your website and link text used by your backlinks to Link to your wesbite.

Backlink Watch- Type URL of your website to get complete detailed information about quality and quantity of backlinks pointing to your website.

Backlink Checker- Find backlinks linking to a website and their URL information
Backlinks Analyzer tool- Using a regular backlink check (link:domain.com) is a useful tool to find what sites are linking to you, but there are many other Important factors that go into the pagerank formula.

Keyword Analysis & Keyword Suggestions

Keyword Density Checker- Visual depiction of keywords used on a website, keywords having higer density are depicted in a larger fonts.

Ideally your main keywords should appear in larger fonts at the start of the cloud.

Keyword tool- Use the Keyword Tool to get new keyword ideas.

Free keyword suggestion tool- Enter a starting keyword to generate up to 100 related keywords and an estimate of their daily search volume.

Keyword popularity tool- This keyword suggestion tool will help you with the choosing of the right keywords for your website.

Keyword Density- The keyword density tool is useful for helping webmasters and SEOs achieve their optimum keyword density for a set of key terms.

Keyword Difficulty- The keyword difficulty tool is used to analyze the competitive landscape of a particular search term or phrase, this tool issues a percentage score and provides a detailed analysis of the top ranking sites at Google and Yahoo. In other words, this tool will help you determine how difficult it will be to rank for a particular term.

Related Keywords lookup tool- The goRank ontology lookup tool checks the top 1000 Google results for your keywords by running a related word query.

Website Keywords Suggestion- This tools tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates.
Nichebot- Finding long tail keywords that are less competitive has never been easier. You’ll even locate hidden keywords most people never find by gaining access to multiple databases (keyword sources).

Keyword Suggestions for Google- The Keyword Suggestion tool for Google will help you choose relevant and popular terms related to your selected key term. Simply enter a key term and this tool will query information from several Google searches, which it will use to determine popular and re-occurring terms used by websites in the same industry.

Search Engine Keyword Tracker & Keyword Ranking ToolThis utility can be used to check search engines (currently supporting Google, Yahoo and MSN) for search engine ranking and track those ranking historically.

Position Checker for Search Engines and rankings

Search Results Analysis- With the keyword position analysis you can check on which position your domain is ranked for a given keyword and compare the first 100 results by Google, MSN and Yahoo.

Rankpulse- The RankPulse Index (RPI) provides an overall glimpse into the daily fluctuations of Google results.

Number of pages indexed- This tool will generate a report showing how many pages of your website has been indexed by the search engines so far. It supports all major search engines: Google, Yahoo, MSN, Alltheweb, Hotbot and AltaVista.

Google Vs Yahoo graph- This tool looks at the results from Yahoo and Google, finds the similarities and then gives you a graphical display of what results are in both search engines.

Spiderview- With the spiderview simulator you see all informations a search engine spider receive from a website.

Marketleap- Their verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword. It’s important to be in the top 3 pages of a search result because most people using search engines don’t go past the 3rd page.

Search Engine rankings- Search Engine Rankings offers instant, online reports of web site rankings in 8 top search engines and web directories, including Google, Yahoo! Search, MSN, AOL, AltaVista, AllTheWeb, Yahoo! Directory, and Open Directory (Dmoz)

Search Engine Analyzer- This service will search 10 search engines for specified keyword terms.

Meta tag generators & Robots.txt generators

Meta tags generator- Create your sites meta tags instantly to help achieve higher search engine ranking. Includes title tag, description, abstract, keyword, and robot meta tags.

Wired2000- Fast track creating your META tags with their advanced META tag generator.

Webmaster toolkit- Meta Tag Generator will read the page you specify, remove common words from it, and pick the most used words on the page. It will then generate a Meta Keywords tag using the words it has found. Extra weight will be given to words in a heading tag.

Addme- Meta Tags are not always required, but as a rule of thumb, it makes more sense to take advantage of them than to leave them out.

Robots.txt syntax checker- This robots.txt syntax checker checks the contents of a site’s robots.txt against that contained in the latest specification, along with providing warnings on the use of new features that are not yet widely deployed.

Mcanerin international- The robots.txt is a very simple text file that is placed on your root directory. An example would be www.yourdomain.com/robots.txt. This file tells search engine and other robots which areas of your site they are allowed to visit and index.

Yellow Pipe- This freeware utility will assist you in the creation of robots.txt files.

Link Popularity

Market leap- Link popularity check is one of the best ways to quantifiably and independently measure your website’s online awareness and overall visibility. Simply put, link popularity refers to the total number of links or “votes” that a search engine has found for your website.

Site link analyzer- This tool will analyze a given web page and return a table of data containing columns of outbound links and their associated anchor text. If a hyperlink is represented by an image, the image’s alt attribute will be included as the anchor text.

Webmaster toolkit- The Link Popularity Checker tells you how many websites are linking to yours.

Link analysis- The link analysis display all internal and external links of a website with the corresponding anchor texts in a summary table.

Link validation spider- Put your website or weblog home page URL in the input box and a little spider will read the html code and check for the broken links.

Link value calculator- The linkprice calculator reckon the link value per month of a entered website. This link value is calculated from many search engines important factors.

Reciprocal link checker- Reciprocal links have become one of the MOST popular methods of getting backlinks for your website.

Theme link reputation tool- Great tool for analyzing outbound links.

Some More

SEOQuake- Seoquake is a powerful tool for Mozilla Firefox and for Internet Explorer, aimed at helping web masters who deal with search engine optimization and internet promotion of web sites. Seoquake allows user to obtain and investigate many important SEO parameters of the internet project under study on the fly.

All in One SEO Pack- Optimizes your WordPress blog for Search Engines (Search Engine Optimization).

Google XML Sitemaps- This plugin will create a Google sitemaps compliant XML-Sitemap of your WordPress blog. It supports all of the WordPress generated pages as well as custom ones. Everytime you edit or create a post, your sitemap is updated and all major search engines that support the sitemap protocol, like ASK.com, Google, MSN Search and YAHOO, are notified about the update.

New SEO Tools and SEMToolBar for Firefox

New SEO Tools and SEMToolBar for Firefox
By webmaster – Posted on June 10th, 2009

Bruce Clay, Inc yesterday announced the release of new free SEM Toolbar for firefox and a a brand new SEO tool called the SEO/Domain Report Tool. Through the SEM Toolbar you'll get meaningful statistics right in your browser. SEO/Domain Report Tool will allow you to check Yahoo, Live and Google to see how many pages of a domain are indexed in each engine. SEMToolBar for Firefox Nine out of ten search marketers use Mozilla firefox as their Web browser. After you download the SEMToolbar, the biggest difference you'll notice is on a Google search results page. Under each SERP result you can see a number of statistics listed. For each result you get the PageRank, the number of inbound links, the number of pages indexed from the domain, and more.

For a detailed list of the statistics provided by the SEMToolBar and what they all mean, visit SEOToolSet.com. Right on the page, you can see statistics about the keyword, such as daily activity, the cost per click, monthly trending and demographics. If you open any site in your browser, at the far left of the toolbar you can see the SEOToolSet icon. The word "SEOToolSet" is a drop down menu that allows SEOToolSet subscribers to log in to the tools and access the KDA, Check Server Tool and PathMaps.

There are also a couple other functions located here, like collapsing certain data fields, toggling features on and off, adjusting settings and getting support. This is also where you'd go to validate the HTML right from the page you're viewing. Here it's worth noting that none of the functions of the SEMToolBar require a subscription to the SEOToolSet. To the right of that you can see a little American flag. This is how you can set a proxy. View the page as though you were in another part of the U.S. or half way around the globe. We'll continue to add more proxy servers. The SEMToolBar is also available in more than 20 languages and the list will expand soon. Moving along you'll notice a number of data fields, like PageRank, site count, inbound links, cached date, and so on.

If you click on the "Get Stats" button on the far right of the toolbar, the fields will populate and you'll know when the domain was started and how many inbound links the page has in no time. Further to the right of the statistics you can view the cached page, cached text and Whois info by selecting each respective button. Explained with all those words, it seems like the SEMToolBar gives you a ton of information. the SEMToolBar was to cut the fat out of cumbersome SEO tools and make the most essential data available at your fingertips. You can Download the SEMToolBar for Firefox or IE from http://www.bruceclay.com/semtoolbar.htm SEO/Domain Report Tool This new tool gives you one place where you can find out how many pages a domain has indexed in the big three search engines. The tool allows you to compare up to five domains at a time. Both of these tools will be very useful to search marketers.

 

9 Common Mistakes in SEO

SEO is the process and practice of optimizing your website so that it ranks well on search engine results pages (or SERPs). here are some common mistakes that people make while optimizing their sites for search engines. These mistakes will lead to a fall in ranking in search engines. Here are some common mistakes that will affect search engine positioning.

1. Incorrectly Designed Websites: Lack of proper navigation, use of frames and large graphics will affect the search engine positioning. Search engine spiders can actually be blocked from crawling sites that are not well-designed. Use of images and other script languages are also not search engine friendly. Make your useful links in HTML. Large image size will cause more time to download pages. Make your images in more pieces so it will take less time than single image. Make low resolution file where high resolution graphics are not required.Consider thumbnails ans open it in separate windows instead of using large images.
2. Poorly written content: Content is the single largest factor for high ranking in search engines. Quality of content is a very important factor. In addition, your content absolutely must have targeted keywords and phrases. Use those words frequently throughout your content and also include them in bold or italics to show search engine that those words are important.Another common mistake made by some SEO professional is their choice of keywords placed in the META keyword tag. Make sure it might seem logical to your content.
3. Replica of Content: Don't copy content from other websites. It will cause the search engines to consider your site as spamming and it will result to penalty or low ranking.
4. Improper use of Meta Tags : Use of improper meta tags will misguide the search engine and cause improper listing of your website. Meta tags are used to include Keyword and description tags. Meta tags help search engines for quick search.It is also helpful to increase ranking in search engines.Use your title tag, URL, and H1 tags when optimizing site. In a website these are the three most simple and most important for search engine, when it comes to search engine optimization.
5. Absence of Site map: It is very important to include a site map in the website to help searcher and search engine. Sitemap will assist web crawlers to index websites more efficiently and effectively. The site map drives the search engine to go directly to the page instead of search for links. This helps a lot in optimization of website in search engines. Google site map is an easy way to tell Google about all the pages in your site and which pages are most important.
6. Page Cloaking: The website that contains contents that is specially designed for the search engine is called cloaking site. There are cloaking techniques where the homepage is altered to each and every keyword to make search engine think that your site contains very relevant contents especially designed for the queried keyword or key phrase. Cloaking can result in a penalty that may damage your business as well as ranking.
7. Over optimization: When you prepare content in your site with more numbers of keywords i.e. keyword stuffed body text; having a too high keyword density may cause an over optimization penalty. This also applies to your page title, your Meta description and Meta keywords, as well as the ALT attributes of your images.Try to make website for human being rather than making for search engine robot.
8. Absence of Back Links or broken links: Your site must be link properly. In every page give backlinks to the main page. Do the link building properly and make quality backlinks to your site.
9. Inadequate Marketing Plan: Ranking will not help if you don ’t know what your target market is. Your ranking has to lead with proper marketing strategy that hit your target audience and not just useless hits. Before spending time and money a perfect marketing plan is essential.

 

Hosting App

Hosting App is a tool designed to manage web hosting server. It allow to create Virtual Hosts, manage users accounts, DNS, mail accounts etc… It also provide a control panel for hosted sites.

ZPanel

ZPanel is a hosting control interface built mainly for Windows/Win32 hosts. It allows the hosts to give their users a panel type atmosphere where they can easily manage their account.