Brandplus
IMRI – Internet and Mobile Research Institute is an organization providing niche services in the Digital Marketing arena. We provide consulting and corporate training services on Digital Marketing.
IMRI Brandplus is a meticulously structured corporate training programme specifically designed and capsulated to upgrade marketing professionals with various aspects of Digital Marketing. It is an initiative to empower organizations on digital marketing best Practices and increase effectiveness of your marketing strategy.
Brand plus is designed to tackle the critical issues facing organizations that seek to harness the power of digital marketing. Through classroom discussions, real-world case studies, team-based activities, and web-based tools, we will focus on “Experiential Learning”.
Digital Marketing in Indian Scenario
When it comes to Digital marketing, most Indian brands are very myopic and unwilling to tread the road less traveled. For them Digital Marketing is limited to homepage banners on Yahoo, Indiatimes and the likes. Little do they know that display is the least targeted, low on ROI tactic amongst the bouquet of online activities available. But now that the marketing spends are shifting to online, brand marketers need to understand the medium better and look at it holistically, as a part of the complete strategy rather than a banner here or an email shot there. They need to look at Digital Marketing plans that ensure a consistent presence through a varied mix of tactics and channels available instead of a standalone activity.
With the growth in technology, consumers are becoming more savvy of using Internet and mobile phones as interactive channels to buy products. The immense growth of commercial activities on digital media has made digital marketing an uncompromised part of any marketing strategy. Digital Marketing is an integral part of the next-gen marketing, strongly differentiating itself from traditional marketing techniques.
Presence in the Virtual Market
The next biggest marketplace is the virtual market. These virtual markets exist in the form of 2 screens where consumers get engaged, seek information and make their purchase decisions. The first screen, being the computer and the second being mobile phones.
- About 47 million people use internet in India
- 91% of regular internet users shop or buy online in India
- Worldwide, about 1.5 billion people are using the Internet
- China now holds the world’s highest number of Internet users, at an estimated 300 million as of early 2009
Companies have woken up to this next-gen marketing and increased investments on digital Marketing and this is quite evident in a recent survey that Twitter, in particular, has shown phenomenal growth since last year. Last year only 3% of responding organisations said that they were using Twitter in their marketing strategy, compared to an overwhelming 49% this year. Facebook is now being used by 65% of companies as part of their marketing efforts.
To compete effectively in today's digital economy, companies must embrace new media and fresh ideas. Taking Marketing Digital presents and new world of understanding and accessing consumer who are digital media savvy. By exploring Digital Marketing, companies gain insights into developing successful interactive marketing and branding strategies.
Brand plus training programme will better the understanding on Digital Marketing as well as upgrade skills and this training is recommended for:
- Management Institutes
- Agencies
- Dot com companies
- Outsourced companies.
- Corporates
For Corporates, the new media digital marketing training can be customized according to the specific requirement and training schedules like;
- Boot camp
- Annual training
- Weekly schedules of 2 days in a week
- Tie-up as training partner for periodic trainings
- 3 days workshop every quarter
Brand plus training programme will cover various domains of Digital Marketing, such as
• Enterprise search
• Web analytics
• Pay per click campaigns
• Affiliate programs
• Google maps
• Google apps
• Social media apps
• Podcasting / vodcasting, etc.
IMRI has proven track record in providing corporate training on Digital Marketing to several corporates. Our Experiential Learning is a big success with the executives.
Our Reputed clients;
ISB Hyderabad
The Indian School of Business, a reputed management institute evolved from the need for a world class business school in Asia.Some of the best minds of the corporate and academic worlds have emerged from this Institute. The ISB is committed to its role in creating such leaders through its innovative programmes, outstanding faculty and thought leadership.
IMRI provided a capsule training to upgrade the ISB in-house IT team with the knowledge of the technological advancement in Online Marketing.
Goldshield UK - a UK based pharmaceutical company
Goldshield Healthcare is the healthcare division of Goldshield Group plc, a leading British pharmaceutical company. They sell vitamins, minerals, supplements and a wide range of other healthcare and wellbeing products across the world. We executed capsule training modules on Digital Marketing. Deliberating on advanced concepts of Search Engine Optimization, Social Media Marketing and Web2.0. The take aways of the training module was to give the executives hands on experience of online marketing and enchance their abilities to draw up marketing strategies with extensive exposure to Online Marketing.
Avail free Audit of your website
IMRI will partner with you to optimize your Online Marketing Spends.
Based on your inputs of you website, keyword for optimization, your key markets and competitor we can provide you the following reports:
- Extensive SWOT Analysis of your online presence
- Analyse your product and online marketing strategy and provide expert opinion and suggest corrective steps
- Exclusive Market Research and Competitor Analysis
- Balance Score Card for your online product
Contact IMRI today for a Free Audit of your online marketing strategies.
