IMRI® Certificate Program in Web Copywriting (iCPWC) Training Program

Learn IMRI®' scientific approach to Web Copywriting including briefing process, effective writing, breaking the writer’s block, creative ideas generation methods and different types of media.; plus get certified in Web Copywriting for better career and business prospects!

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Ideal for: Graduates – any stream
Duration: 4 days
Schedule: One-on-One, Flexible Mode

“I got a great training from Rajesh Sir who is an expert in digital marketing field. I used to be at the institute almost 8 hrs every day
working hard and today, I am managing several projects independently. Thank You.”
Sivaranjan, Senior SEO Analyst
“Fabulous! Learnt so much, hands-on concepts on latest SEO techniques. Amazing value for money
thank you so much. I am keen to do more online media courses.”
S. Srinivas, Certified SEO Expert
“IMRI is the place were one can learn in depth digital marketing. Mr GRR is a leading trainer in India, gives hands on training in SEO, SMO & SEM. If anyone is looking for digital marketing course, i recommend IMRI for better exposure.”
Sauvagya Patnaik, Social media expert
“Lots of practical things I can take away on SEO techniques and use them immediately on my job.”
Prem Sushanth, SEO Analyst
“The IMRI Digital Marketing certification served as a reinforcement for what I’m doing, so I am now more confident in achieving the top 10 search engine rankings in less than 3 months.”
Vijayakumar R, Digital Marketing Expert
“Personal, one-on-one training with Expert….This course has given me real direction in what I should be doing as a PPC expert. The trainer was very friendly! “
Saranya, Adwords Professional

Learn the Art & Science of Web Copywriting

Copywriting is both an art and science in influencing the reader with latest copywriting tips, tactics and persuasion techniques.. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on Copywriting Training from IMRI experts, you can enhance your core skill sets and competencies.

Experience Web Copywriting Learning, by Doing

IMRI® Experiential Learning on Web Copywriting course teaches the complexities of Web Copywriting in an interactive and practical approach with hands-on job experience.

Web Copywriting Training: Getting started with Copywriting

  • Overview of web copywriting
  • Idea generation techniques
  • Brand positioning
  • Creating and understanding a brief

Web Copywriting Training: Fundamentals

  • Types of ads
  • Types of campaigns
  • Different media channels
  • Agency structure
  • Role and responsibilities of a copywriter

Web Copywriting Training: In Depth

  • Writing for the online media
  • Writing for the search engines
  • Writing for the article websites
  • Writing press releases
  • Writing blog posts
  • Writing for social media
  • Writing for squidoo lens and hub pages
  • Writing for the newsletter

Program Cost: Rs.8,500/- plus taxes

The Learning Approach

  • Mentor-Student Ratio: 1:1
  • Methodology : 90% Hands-on and 10% Theory
  • Mode of Assessment: Results from live project, research report and online examination
  • Certification: IMRI Certified Web Copywriter

Course Schedule

  • Course Duration: 2 weeks / Twice a week
  • Session Hours: 2 hours per session
  • Total Sessions: 4 sessions


  • Full course fee should be paid in advance
  • Discounts are available for bulk registration of more than 3 participants
  • Fees once paid are non-refundable and non-transferable

To apply to the Internet & Mobile Research Institute, in addition to the completed online enquiry form, applicants are required to provide latest bio-data, work credentials (if any), filled-in application form and a full course fee payment receipt through postal mail. Overseas applicants can provide through email with scanned documents.

  1. Email your resume to with the subject: Interested in IMRI® Experiential program
  2. Download & fill application form
  3. Make payment through cheque, bank transfer or paypal
  4. We will confirm on the course start date

Application Status

We will notify you by email or postal mail regarding your acceptance into the program and online appointment will be fixed to discuss on the course start date, expectations and methodology.

Have a Question?

Please review the frequently asked questions about the IMRI® Experiential Program, or contact the Admissions Office at

Please note, information and requirements are subject to change without notice.

Experience Web Copywriting Learning, by Doing

Personal Web Copywriting Training
Are you tired of not getting enough opportunities, respect, and money out of your Web Copywriting career? Well, guess what? Nothing will change unless you take action towards becoming a world-class Web Copywriting professional. Learn how to earn your IMRI® Web Copywriting Certification with hands-on job experience.
Experience -> Share -> Process -> Generalize -> Apply