Digital Marketing

Executive Program In Digital Marketing (EPDM) Training Program

Learn IMRI®'s scientific approach to Digital Media Marketing including Web technology, Mobile SMS marketing, Web design, CMS, advanced Search engine optimization, Pay per click advertising, Social media, CRM and web analytics. etc. It also includes training on project management, business planning, business communication & consumer behavior.; plus get certified in Digital Media Marketing for better career and business prospects!

Learn the Art & Science of Digital Media Marketing

Digital Marketing is both an art and science in effectively use the tools and techniques of marketing mix of SEO, PPC, Social Media, Email marketing, CRM and Web analytics.. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on Digital Marketing Training from IMRI® experts, you can enhance your core skill sets and competencies.

Experience Digital Marketing Learning, by Doing

Are you tired of not getting enough opportunities, respect, and money out of your digital marketing career? Well, guess what? Nothing will change unless you take action towards becoming a world-class digital marketing professional. Learn how to earn your IMRI® Digital Marketing Certification with hands-on job experience.


  1. Work exclusively on your own Website while learning.
  2. Provide yourself or your team with the best training with a private course, focused on your exact requirements
  3. Freedom to stop and ask as many questions as necessary
  4. Individual attention allowing you to learn at your own pace
  5. Flexibility on timing, group size and location gives added convenience
  6. Mock interviews with leading HRs & Industry experts, free resume help and Job assistance

Plus fantastic, exclusive FREE offers for every participant:

  • FREE Domain name and Web space
  • FREE INR 5,000/- worth of PPC Advertising
  • FREE Digital marketing book
  • FREE unlimited telephone and e-mail support

IMRI® EPDM program is a BizReady qualified program, designed to re-energise people who have high energy of Entrepreneurship and dream to start their own venture. Through this practical programme you can kick start your journey into the world of Business. We work with SMEs, professionals and new entrepreneurs to develop their skills as per the market needs. Over 80% of all our BizReady trainees go onto starting their own businesses within the first 6 months of finishing the course. After the course we will continue to work with you until we’re happy that you’ve started your own eBusiness.

In EPDM 3 month training program, you will get 7 separate courses as a bundle package. You can find out the course outline for each course separately by clicking on the course link.

  • Course 1: Content Management Systems
    Wordpress CMS, Joomla CMS, Drupal CMS, Magento Store, ZenCart Store (any one)
  • Course 2: Search Engine Optimization
    Basics & advanced search engine optimization, all major search engines - Google, Yahoo, Bing, Webmaster Central, Information Architecture
  • Course 3: Pay Per Click Advertising
    Google Adwords, Bid Optimization, Creative Ad text writing, Campaign management, Media planning, Google certification (optional)
  • Course 4: Social Media Marketing
    Specialization in Facebook marketing for business, Twitter marketing for business, LinkedIn profile marketing, YouTube Video marketing
  • Course 5: Email Marketing
    Customer relationship management, Newsletter management, Subscriber management, Aweber, ConstantContact, VerticalResponse (any one)
  • Course 6: Affiliate Management
    ClickBank, Comission Junction - Setting up an affiiate program, Best money making affiliate programs, Domains that sells, Optimizing affiliate landing pages, Affiliate video marketing tactics
  • Course 7: Web Analytics & Measurement
    Google Analytics - advanced google analytics implementation, filters and profiles, goals, funnel tracking, custom segmentations, dashboard creations for social media, analytical dashboards for mobile marketing, Excel plug-ins and reporting, Custom SEO reporting, PPC report templates, SiteCounter, Google Analytics Qualified Certification (optional)


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Executive / Working Professionals Program Cost: Rs.75,500/-

The Learning Approach

  • Mentor-Student Ratio: 1:1
  • Methodology : 90% Hands-on and 10% Theory
  • Mode of Assessment: Results from live project, research report and online examination
  • Certification: IMRI® Certified Digital Media Manager

Course Schedule

  • Normal track: 3 months / weekly twice
  • Session Hours: 2 hour per session
  • Total Sessions: 24 sessions


  • 5% discount for one-time payment
  • Discounts are available for bulk registration of more than 3 participants
  • Fees once paid are non-refundable and non-transferable

To apply to the Internet & Mobile Research Institute, in addition to the completed online enquiry form, applicants are required to provide latest bio-data, work credentials (if any), filled-in application form and a full course fee payment receipt through postal mail. Overseas applicants can provide through email with scanned documents. Below are the steps to follow:

  1. Email your resume to with the subject: Interested in IMRI® Experiential program
  2. Download & fill application form
  3. Make payment through cheque, bank transfer or paypal
  4. We will confirm on the course start date

Application Status

We will notify you by email or postal mail regarding your acceptance into the program and online appointment will be fixed to discuss on the course start date, expectations and methodology.

Have a Question?

Please review the frequently asked questions about the IMRI® Experiential Program, or contact the Admissions Office at or 91-9742645476.


Please note, information and requirements are subject to change without notice.