IMRI® Certificate Program in Email Marketing (iCPEM) Course

Learn IMRI®’ scientific approach to Email Marketing including benefits of email marketing, list building, newsletter subscription, ecrm, and email marketing integration with social media; plus get certified in Email Marketing for better career and business prospects!

Quick View

Ideal for: Graduates – any stream
Duration: 1 Month (Weekly 2 days)
Schedule: One-on-One, Flexible Mode

Learn the Art & Science of Email Marketing

Email Marketing is both an art and science in maximizing client’s profits. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on Email Marketing Training from IMRI experts, you can enhance your core skill sets and competencies.

COURSE OUTLINE

Experience Learning, by Doing

IMRI® Experiential Learning on Email Marketing course teaches the complexities of Email Marketing in an interactive and practical approach with hands-on job experience.

Introduction To Email Marketing

  • Why is email marketing important?
  • Benefits of email marketing
  • How to get started
  • How does email marketing integrate with other forms of digital marketing?

Email Marketing Planning

  • Developing an effective email marketing strategy
  • Setting realistic goals and objectives
  • Reviewing options for email communications preferences and profi les
  • Getting the most from your list through segmentation and targeting

Strategies To Improve Deliverability

  • Distribution time (schedule and time of day)
  • Triggered email communications
  • Best practices and filter checks for email communications
  • Briefing on the latest privacy laws, guidelines and codes

Integrating Email And Social Media

  • Discovering your audience and where they are online
  • Leveraging Social Media to build your email database
  • Using email to expand your reach
  • Developing targeted content for each audience
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