IMRI® Certificate Program in Email Marketing (iCPEM) Course

Learn IMRI®' scientific approach to Email Marketing including benefits of email marketing, list building, newsletter subscription, ecrm, and email marketing integration with social media; plus get certified in Email Marketing for better career and business prospects!

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Ideal for: Graduates – any stream
Duration: 1 Month (Weekly 2 days)
Schedule: One-on-One, Flexible Mode

“I got a great training from Rajesh Sir who is an expert in digital marketing field. I used to be at the institute almost 8 hrs every day
working hard and today, I am managing several projects independently. Thank You.”
Sivaranjan, Senior SEO Analyst
“Fabulous! Learnt so much, hands-on concepts on latest SEO techniques. Amazing value for money
thank you so much. I am keen to do more online media courses.”
S. Srinivas, Certified SEO Expert
“IMRI is the place were one can learn in depth digital marketing. Mr GRR is a leading trainer in India, gives hands on training in SEO, SMO & SEM. If anyone is looking for digital marketing course, i recommend IMRI for better exposure.”
Sauvagya Patnaik, Social media expert
“Lots of practical things I can take away on SEO techniques and use them immediately on my job.”
Prem Sushanth, SEO Analyst
“The IMRI Digital Marketing certification served as a reinforcement for what I’m doing, so I am now more confident in achieving the top 10 search engine rankings in less than 3 months.”
Vijayakumar R, Digital Marketing Expert
“Personal, one-on-one training with Expert….This course has given me real direction in what I should be doing as a PPC expert. The trainer was very friendly! “
Saranya, Adwords Professional

Learn the Art & Science of Email Marketing

Email Marketing is both an art and science in maximizing client’s profits. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on Email Marketing Training from IMRI experts, you can enhance your core skill sets and competencies.

Experience Learning, by Doing

IMRI® Experiential Learning on Email Marketing course teaches the complexities of Email Marketing in an interactive and practical approach with hands-on job experience.

Introduction To Email Marketing

  • Why is email marketing important?
  • Benefits of email marketing
  • How to get started
  • How does email marketing integrate with other forms of digital marketing?

Email Marketing Planning

  • Developing an effective email marketing strategy
  • Setting realistic goals and objectives
  • Reviewing options for email communications preferences and profi les
  • Getting the most from your list through segmentation and targeting

Strategies To Improve Deliverability

  • Distribution time (schedule and time of day)
  • Triggered email communications
  • Best practices and filter checks for email communications
  • Briefing on the latest privacy laws, guidelines and codes

Integrating Email And Social Media

  • Discovering your audience and where they are online
  • Leveraging Social Media to build your email database
  • Using email to expand your reach
  • Developing targeted content for each audience
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Program Cost: Rs.15,500/- plus taxes

The Learning Approach

  • Mentor-Student Ratio: 1:1
  • Methodology : 90% Hands-on and 10% Theory
  • Mode of Assessment: Results from live project, research report and online examination
  • Certification: IMRI Certified Email Marketer

Course Schedule

  • Course Duration: 1 month / Twice a week
  • Session Hours: 1 hour per session
  • Total Sessions: 8 sessions


  • Full course fee should be paid in advance
  • Discounts are available for bulk registration of more than 3 participants
  • Fees once paid are non-refundable and non-transferable

To apply to the Internet & Mobile Research Institute, in addition to the completed online enquiry form, applicants are required to provide latest bio-data, work credentials (if any), filled-in application form and a full course fee payment receipt through postal mail. Overseas applicants can provide through email with scanned documents.

  1. Email your resume to with the subject: Interested in IMRI® Experiential program
  2. Download & fill application form
  3. Make payment through cheque, bank transfer or paypal
  4. We will confirm on the course start date

Application Status

We will notify you by email or postal mail regarding your acceptance into the program and online appointment will be fixed to discuss on the course start date, expectations and methodology.

Have a Question?

Please review the frequently asked questions about the IMRI® Experiential Program, or contact the Admissions Office at

Please note, information and requirements are subject to change without notice.

Experience Email Marketing Learning, by Doing

Personal Email Marketing Training
Are you tired of not getting enough opportunities, respect, and money out of your Email Marketing career? Well, guess what? Nothing will change unless you take action towards becoming a world-class Email Marketing professional. Learn how to earn your IMRI® Email Marketing Certification with hands-on job experience.
Experience -> Share -> Process -> Generalize -> Apply