GPDM
What is GPDM?
Graduate Program in Digital Marketing (GPDM) is a 12 month digital marketing training program for graduates/post graduates to learn in depth about the internet world. The course starts from the principles of digital marketing to specialization in Web technology, Mobile SMS marketing, Web design, CMS, advanced Search engine optimization, Pay per click advertising, Social media, CRM and web analytics. etc. It also includes training on project management, business planning, business communication & consumer behavior.
Industry-oriented Training:
No where else, you will get hands-on experience in working with the cool brands, best industry practices, expensive tools, proven techniques, meet the industry demands, and more.
Who Should Attend?
The 12 month digital marketing certificate programme is designed for graduates/post graduates looking to build a strong foundation in the field of digital marketing. The core objective is to give each student a strong knowledge base, which will empower him/her to become a specialist in Online/Web/Digital Media.
The course is also intended for professionals looking for a career change to the dynamic world of digital marketing.
When will the next GPDM starts?
The next GPDM: Graduate Program In Digital Marketing course commences on or after August 2010. Only 25 seats. Hurry! Enroll yourself today!!!
Industry endorsed course structure
IMRI’s 1 year GPDM course structure is customized in such a way that it meets present industry standards and demanding skill enhancement.
Multiple Specialization Options
GPDM course maximizes student’s opportunities by giving them the choice to specialize in different fields like SEO, PPC, Web Designing, Web Analytics and SEM.
Professional practice
Complete development is assured with GPDM – theoretical and practical sessions. GPDM also includes on the job training experience. It gives students exposure to ‘live’ case studies.
Industry Collaboration
IMRI’s collaboration with companies ensures that students can get job placements, on completion of GPDM course.
Learn while you earn programme
GPDM programme provides the opportunity to its students to earn stipends after 6 months of the course.
DIGITAL MARKETING TRAINING MODULES
GDPM has an intensive curriculum – a mix of theoretical learning as well as practical interactive & result oriented assignments. The one year gradate program in digital marketing program is divided into 4 trimesters and 8 modules.
TRIMESTER 1Module 1: Introduction to Corporate world
Learning Outcomes – Understand what a corporate demands from any employee. Learn skills to join the corporate world. Our students first step towards the corporate world.
Module 2: Digital Marketing
Learning Outcomes – What is Digital Marketing? Learn about the internet world, its customers, how it works. Understand about the technology used in web and how to create a website. Learn how to create a logo, graphic designing.
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TRIMESTER 2Module 3: SEO & Online Marketing
Learning Outcomes – Understand in depth about SEO. Learn to optimize campaigns and site content to get better organic ranking. Get a better understanding of how to use email as a powerful channel in your marketing plan. Learn about the latest applications in mobile technology, understand how to plan, integrate and execute mobile campaigns.
Module 4: Social Media Marketing & PR
Learning Outcomes – Learn how to develop a SEM strategy. Understand the importance and effectiveness of Social Media in connecting with the consumers.
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TRIMESTER 3Module 5: Pay per Click & Affiliate Marketing
Learning Outcomes – Learn how to conduct a PPC Campaign, starting from developing the strategy to maintaining the Google Adwords / YSEM / AdCenter account.
Module 6 –Affiliate Marketing & Web Analytics
Learning Outcomes – Understand and implement affiliate marketing. Learn in depth how to use Web Analytics in tracking a website. Understand how to plan web strategies based on data in web analytics.
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TRIMESTER 4Module 7: E-Commerce and CRM
Learning Outcomes – How to start, manage and run an ecommerce website. Understand CRM and how critical it is from a client engagement standpoint. Learn about basics of project management.
Module 8: Legal aspect of Digital Marketing
Learning Outcomes – Understand about the rules and regulations affecting digital marketing. Learn about the risks associated with digital marketing and how to take corrective actions to hedge the risk.
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Programme Fee:
The tuition and fees for the 12 month GPDM programme are INR 1 lakh 50 thousand (approximately USD 3,300). The fee includes: Admission fee, Tuition fee, Lab fee and Course material.
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Terms & Conditions
- USD amounts are approximate and are subject to exchange fluctuation
- The refund of any fee is subject to the refund policy prevailing at that time.
- Every student will be provided a desktop, books, and necessary software to implement the action learning.
In addition to IMRI on-campus placement services, participants also will have access to extensive career resources that will help them realise their full-potential.
Career management services will help the participants in developing and implementing their personal career strategy. These services include:
- Career coaching
- Workshops on resume writing
- Skills development workshops
- Personality assessments
- Interviewing skills etc.
