THE MARKET FOR ONLINE TRAINING

Digital Marketing and Analytics heralds a new era in the way businesses function. According to market surveys:

  • There is an unlimited potential for Digital Marketing / Digital Analytics / Open Source Design & Programming / Cyber Law & Security / E-Commerce in India.
  • Digital Marketing involves experiential learning through real-time projects

TO START A DIGITAL MARKETING TRAINING INSTITUTE IN INDIA

  • You need the complete support of India’s leading Digital Marketing, Analytics and Law Educational Institute.
  • You need to follow a sound franchise system to provide you with a solid business foundation.
  • It should involves a Low cost start-up and quick profits
  • It must offer benchmark franchisee support and marketing strategies to achieve business results.
  • It must offer the Best-in-class course material and innovative web-based e-tools to facilitate learning.
  • It must be competitive in its course price to maximise student numbers.

REQUIREMENTS, INVESTMENT/RETURNS AND ROI FOR IMRI’S BUSINESS PARTNERSHIP

  • The Total Investment is Rs. 10 – 15 Lakhs.
  • Franchise Fee: Rs.5,50,000/- S.T. (Non-refundable)
  • Monthly Fee: 40% royalty on the profit + INR 50,000/- per month for online promotion / advertising / administration support.
  • Separate charges for the distribution of hard cover books, stationery items, brochures, etc.
  • Partner should have good contact and networks with local Colleges & Institutes in the nearby area.
  • Partner should be passionate about the prospects of digital media marketing, analytics and cyber law.
  • Partner center requirements:
    • Space Requirement: 1000 – 1500 sqft (owned or rented)
    • Team: 1 Center Incharge, 1 Receptionist / Tele-caller, 1 full-time faculty, 4 part-time faculties, 1 Sales & Marketing
    • Upto 10 Workstations
    • Projector / LCD Screen & other training aids
    • Monthly advertising budget
  • Break Even period:12 – 15 months.
  • Multiple revenue streams:
    • Individual training programs
      • Advanced Excel
      • Web Design
      • Open Source Programming – PHP / Python / Drupal / WordPress / Magento, etc.
      • Search Engine Optimization
      • Search Engine Marketing
      • Social Media Marketing
      • Web Analytics – Google
      • Cyber Law & Security
      • Business Law for Start Ups & Entrepreneurs
      • Digital Marketing – 3 Months
      • Digital Marketing – 6 Months
    • Corporate training programs
    • Seminars & Workshops (1 – 2 days)
    • E-Learning Courses
    • Publications: Sale of books related to Digital Marketing and Analytics
    • Recruitment of Digital Marketing and Analytics Professionals
    • Consulting Services in the area of Cyber Law, Cyber Security, etc.
    • Marketing & Design Services in the below areas:
      • Domain Registration
      • Web Hosting
      • Web Design
      • Website Marketing
      • Search Engine Marketing
      • Social Media Marketing
      • Website Maintenance
      • Cyber Law, Investigation, etc.
      • Trademarks / Copyright Registration services
      • Web Analytics, etc.
  • Monthly turnover, after initial incubation period that range from 3 – 5 months, is nearly Rs.2,00,000/- to Rs.4,00,000/- per month

COMPANY SUPPORT

The Institute will:

  • Teach you how to start and run an IMRI Online Marketing / Web Design / Web Development / Cyber Law Training Centre.
  • Train you and your staff in counseling and teaching.
  • Provide you with all the training modules and teaching aids
  • Provide you with Reference Books, Real-time Projects
  • Provide you with upgraded versions of the modules from time to time.
  • Advise and guide you on local advertisements.
  • Include your Centre in all company literature, pamplets, brochure and website.
  • Periodically visit your Centre to ensure that quality is being maintained.

BREAK THE ICE IN A NEW TERRITORY AND START AN IMRI FRANCHISE!