Graduate Program In Digital Marketing (GPDM) Training Program

IMRI® GPDM program is a Job Ready qualified program, designed to energise people who have just graduated from college or have the desire to shift their profession to the digital media. Jumpstart your career in Digital Marketing today!

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Ideal for: Fresh Graduates – any stream
Duration: 12 Months / Full-time
Schedule: One-on-One, Flexible Mode

“I got a great training from Rajesh Sir who is an expert in digital marketing field. I used to be at the institute almost 8 hrs every day
working hard and today, I am managing several projects independently. Thank You.”
Sivaranjan, Senior SEO Analyst
“Fabulous! Learnt so much, hands-on concepts on latest SEO techniques. Amazing value for money
thank you so much. I am keen to do more online media courses.”
S. Srinivas, Certified SEO Expert
“IMRI is the place were one can learn in depth digital marketing. Mr GRR is a leading trainer in India, gives hands on training in SEO, SMO & SEM. If anyone is looking for digital marketing course, i recommend IMRI for better exposure.”
Sauvagya Patnaik, Social media expert
“Lots of practical things I can take away on SEO techniques and use them immediately on my job.”
Prem Sushanth, SEO Analyst
“The IMRI Digital Marketing certification served as a reinforcement for what I’m doing, so I am now more confident in achieving the top 10 search engine rankings in less than 3 months.”
Vijayakumar R, Digital Marketing Expert
“Personal, one-on-one training with Expert….This course has given me real direction in what I should be doing as a PPC expert. The trainer was very friendly! “
Saranya, Adwords Professional
Learn IMRI®’s scientific approach to Digital Media Marketing including Web technology, Mobile SMS marketing, Web design, CMS, advanced Search engine optimization, Pay per click advertising, Social media, CRM and web analytics. etc. It also includes training on project management, business planning, business communication & consumer behavior.; plus get certified in Digital Media Marketing for better career and business prospects!

Learn the Art & Science of Digital Media Marketing

Digital Marketing is both an art and science in effectively use the tools and techniques of marketing mix of SEO, PPC, Social Media, Email marketing, CRM and Web analytics.. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on Digital Marketing Training from IMRI® experts, you can enhance your core skill sets and competencies.

IMRI® GPDM program is a Job Ready qualified program, designed to energise people who have just graduated from college or have the desire to shift their profession to the digital media. Through this practical programme you can kick start your journey into the world of profession. We work with fresh graduates, job seekers and individuals to develop their skills and talent as per the Industry needs. Over 80% of all our Job Ready trainees go onto starting their own career within 12 months of finishing the course. After the course, we will continue to work with you until we’re happy that you’ve started your own career path in the digital space.

In GPDM 12 month training program, you will get 12 separate courses as a bundle package. You can find out the course outline for each course separately by clicking on the course link.

  • Course 1: Content Management Systems
    Wordpress CMS, Joomla CMS, Drupal CMS, Magento Store, ZenCart Store (any one)
  • Course 2: Search Engine Optimization
    Basics & advanced search engine optimization, all major search engines – Google, Yahoo, Bing, Webmaster Central, Information Architecture
  • Course 3: Pay Per Click Advertising
    Google Adwords, Bid Optimization, Creative Ad text writing, Campaign management, Media planning, Google certification (optional)
  • Course 4: Social Media Marketing
    Specialization in Facebook marketing for business, Twitter marketing for business, LinkedIn profile marketing, YouTube Video marketing
  • Course 5: Email Marketing
    Customer relationship management, Newsletter management, Subscriber management, Aweber, ConstantContact, VerticalResponse (any one)
  • Course 6: Web Copywriting
    Idea generation techniques, Brand positioning, Creating and understanding a brief, ads, campaigns, media channels, Writing for the online media, search engines, article websites, press releases, blog posts, social media, newsletter
  • Course 7: Advanced MS Excel
    Text Wizard and Text to Columns, Using Ranges functions, Array Formulas for dashboards and summaries, Dynamic ranges, Drawing / Pictures and Business Flow Charts, Business Report Generation, Forms and Questionnaires, Pivot Tables and Link Excel to Word
  • Course 8: Social Media Analytics
    Social Media landscape, Channel Analysis & Understanding, Social Media Metrics: Buzz & Sentiments, Social Search: Finding new customers, Social Engagement: Building loyalty, Brand Monitoring on Social Media
  • Course 9: Video Marketing
    Video Filming – Lighting, Camera and Audio, Video scripting, Video creation using Camtasia/CamStudio, Video editing using Windows Movie Maker, Video Integration Blogs, Websites and Social profiles, Video Distribution and Marketing
  • Course 10: Mobile Marketing
    Mobile Devices, Text Messaging, Voice Messaging, Basics of Mobile Marketing, Case studies and examples, Mobile advertising, mCRM, Brand engagement, Advertising response, Mobile SEO, Mobile friendly website, Search engine ranking in Mobile devices
  • Course 11: Affiliate Management
    ClickBank, Comission Junction – Setting up an affiiate program, Best money making affiliate programs, Domains that sells, Optimizing affiliate landing pages, Affiliate video marketing tactics
  • Course 12: Web Analytics & Measurement
    Google Analytics – advanced google analytics implementation, filters and profiles, goals, funnel tracking, custom segmentations, dashboard creations for social media, analytical dashboards for mobile marketing, Excel plug-ins and reporting, Custom SEO reporting, PPC report templates, SiteCounter, Google Analytics Qualified Certification (optional)
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Job Ready for Fresh Graduates : Guaranteed placement for a full-time 12 month course (Mon-Fri) in Bengaluru campus starting salary 3.5L CTC.

The Learning Approach

  • Mentor-Student Ratio: 1:1
  • Methodology : 90% Hands-on and 10% Theory
  • Mode of Assessment: Results from live project, research report and online examination
  • Certification: IMRI® Master Digital Marketer

Job Ready Graduate Program Cost: Rs.2,50,000/- plus taxes

Course Schedule

  • Full-time: 12 months (Mon – Fri: 10 am to 5 pm)
  • Applicable for only Fresh Graduates
  • Contract: Full-fledged Employer-Employee Contract and Terms applicable
  • Work experience certificate shall be provided
  • Project achievements, Video Resume and Personal branding website shall be created

Experiential Learning: Become a Digital Marketing Super Star

  • Engage targeted people in social platforms

  • Develop a natural feel for strategy

  • Gain experience on both client and agency side

  • Understand client’s communication objectives and digital goals

  • Utilize project plans and tools to ehance client’s online presence

  • In-depth knowledge of integrated marketing and digital disciplines

  • Identify and win new opportunities for the agency in the digital space

  • Identifying implementation requirements

  • Project scope, requirements and cost proposals

  • Attending client meetings at a junior through to Director level

  • Manage each process to ensure project goals are achieved

  • Develop excellent communication and leadership skills

  • Experience to lead a 10 member team across disciplines

  • Evaluate latest digital tools and technologies

  • Digital brand planning or strategic marketing consulting

  • Solid presentation skills in front of large groups

  • Developing proposals and participation in pitch meetings

  • Analytics, insight reportin, planning and strategic guidance

  • Advising digital team on specifications, IA and wire framing

  • Generating ideas for clients and advising them

  • Understands the Analytics side of Social Media

  • Become the the guru of Digital / Social Media

  • We equip you to drive meetings with client stakeholders

  • Keep up-to-date with emerging industry trends

  • Strong familiarity with digital metrics

  • Ability to take ambiguous tasks and turn them into concrete deliverables

  • leveraging opportunities for copywriting, design and video

  • Writing creative briefs for designers

  • Evaluation and QA of all projects

  • Auditing and benchmarking websites through various methodologies

NO Theory. NO Lecture. NO Powerpoints. Just Learn by Doing!

A true learning gives you the necessary skills to achieve one's potential; confidence to face the real world challenges; leadership qualities to exceed expectations; and integrity to deal with every day chaos.

Image Building

Public Speaking

Online Journalism

Leadership Skills

Live Projects

Event Management

Client Servicing

Team Management

Mock Interviews

Personal Portfolio

Internet Research

Data Analytics

To apply to the Internet & Mobile Research Institute, in addition to the completed online enquiry form, applicants are required to provide latest bio-data, work credentials (if any), filled-in application form and a full course fee payment receipt through postal mail. Overseas applicants can provide through email with scanned documents.

  1. Email your resume to with the subject: Interested in IMRI® Experiential program
  2. Download & fill application form
  3. Make payment through cheque, bank transfer or paypal
  4. We will confirm on the course start date

Application Status

We will notify you by email or postal mail regarding your acceptance into the program and online appointment will be fixed to discuss on the course start date, expectations and methodology.

Have a Question?

Please review the frequently asked questions about the IMRI® Experiential Program, or contact the Admissions Office at

Please note, information and requirements are subject to change without notice.

Experience Digital Marketing Learning, by Doing

Personal Training
Are you tired of not getting enough opportunities, respect, and money out of your digital marketing career? Well, guess what? Nothing will change unless you take action towards becoming a world-class digital marketing professional. Learn how to earn your IMRI® Digital Marketing Certification with hands-on job experience.

Experience -> Share -> Process -> Generalize -> Apply