IMRI® Certificate Program in Online Media Planning (iCPOMP) Course

Learn IMRI®' scientific approach to Online Media Planning including media plan brief, understanding budgets, goals and market scenario, target audience analysis using research-driven tools, and different media sites and ad networks.; plus get certified in Online Media Planning for better career and business prospects!

Quick View

Ideal for: Graduates – any stream
Duration: 1 Month (Weekly 2 days)
Schedule: One-on-One, Flexible Mode

“I got a great training from Rajesh Sir who is an expert in digital marketing field. I used to be at the institute almost 8 hrs every day
working hard and today, I am managing several projects independently. Thank You.”
Sivaranjan, Senior SEO Analyst
“Fabulous! Learnt so much, hands-on concepts on latest SEO techniques. Amazing value for money
thank you so much. I am keen to do more online media courses.”
S. Srinivas, Certified SEO Expert
“IMRI is the place were one can learn in depth digital marketing. Mr GRR is a leading trainer in India, gives hands on training in SEO, SMO & SEM. If anyone is looking for digital marketing course, i recommend IMRI for better exposure.”
Sauvagya Patnaik, Social media expert
“Lots of practical things I can take away on SEO techniques and use them immediately on my job.”
Prem Sushanth, SEO Analyst
“The IMRI Digital Marketing certification served as a reinforcement for what I’m doing, so I am now more confident in achieving the top 10 search engine rankings in less than 3 months.”
Vijayakumar R, Digital Marketing Expert
“Personal, one-on-one training with Expert….This course has given me real direction in what I should be doing as a PPC expert. The trainer was very friendly! “
Saranya, Adwords Professional

Learn the Art & Science of Online Media Planning

Media Planning is both an art and science in maximizing client’s profits through wide array of networks ranging from search, social, email, and display advertising.. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on Media Planning Training from IMRI experts, you can enhance your core skill sets and competencies.

Experience Learning, by Doing

IMRI® Experiential Learning on Online Media Planning course teaches the complexities of Online Media Planning in an interactive and practical approach with hands-on job experience.

  • Getting started: Online media Insights, brand metrics and campaign objectives
  • Client Brief: Understanding the expectations of the client
  • Audience analysis: User behavior, online opportunities and challenges
  • Market research: Online ad spends across verticals
  • Online marketing formats, channels and placements
  • Display advertising: direct response versus branding, remarketing
  • Online media planning tools: ComScore, Google AdPlanner, Hitwise
  • Competitive research and analysis: Google Trends,, Quantcast,
  • The present and future of web media – paid search & display advertising
  • Media buying options, rates and the art of negotiation
  • Execution and delivery: Online ad operations
  • Integration of various online media channels
  • Advanced techniques for online media planning and buying
  • Viral campaigns: Link baiting, word of mouth marketing
  • Digital analytics: Measuring campaign effectiveness across media – Search engine, Email, Social, etc.
~ media planning course ~ advanced media planning training topics ~ learn media planning online ~ online media planning and buying ~ social media plan ~ online media marketing ~ media plan template ~ online media planner ~ media planning process ~ social media marketing plan ~ sample media plan ~ web advertising ~ ad serving platforms ~ media planning certification ~ classroom media planning ~ Online Media Planning institute ~ top media planning class ~ practical media planning training ~ google media planning ~ media planning techniques ~ media planning career jobs ~ media planning tips

Program Cost: Rs.17,500/- plus taxes

The Learning Approach

  • Mentor-Student Ratio: 1:1
  • Methodology : 90% Hands-on and 10% Theory
  • Mode of Assessment: Results from live project, research report and online examination
  • Certification: IMRI Certified Digital Media Planner

Course Schedule

  • Course Duration: 1 month / Twice a week
  • Session Hours: 1 hour per session
  • Total Sessions: 8 sessions


  • Full course fee should be paid in advance
  • Discounts are available for bulk registration of more than 3 participants
  • Fees once paid are non-refundable and non-transferable

To apply to the Internet & Mobile Research Institute, in addition to the completed online enquiry form, applicants are required to provide latest bio-data, work credentials (if any), filled-in application form and a full course fee payment receipt through postal mail. Overseas applicants can provide through email with scanned documents.

  1. Email your resume to with the subject: Interested in IMRI® Experiential program
  2. Download & fill application form
  3. Make payment through cheque, bank transfer or paypal
  4. We will confirm on the course start date

Application Status

We will notify you by email or postal mail regarding your acceptance into the program and online appointment will be fixed to discuss on the course start date, expectations and methodology.

Have a Question?

Please review the frequently asked questions about the IMRI® Experiential Program, or contact the Admissions Office at

Please note, information and requirements are subject to change without notice.

Experience Media Planning Learning, by Doing

Personal Media Planning Training
Are you tired of not getting enough opportunities, respect, and money out of your Media Planning career? Well, guess what? Nothing will change unless you take action towards becoming a world-class Media Planning professional. Learn how to earn your IMRI® Media Planning Certification with hands-on job experience.
Experience -> Share -> Process -> Generalize -> Apply