Kiruba Karan Becomes a IMRI Certified SEO Analyst

Submitted by Renuka on Wed, 10/19/2011 - 04:36

"I was handling an e-commerce portal for US market and the challenge was to generate new visitors through local search engine optimization. Sitting here in India, and working for the US market was difficult initially - sooner, I have learnt certain techniques to work across timezones and used advanced tools & techniques to generate region specific backlinks  in the US market. In less than 5 month, the site traffic has grown more than 800%" - Kiruba Karan, IMRI Certified SEO Analyst

About Kiruba

Mr. Kiruba Karan is from Chennai, India - currently working with a leading media company. His passion includes internet, computers, games, reading books and networking online. He is very active in twitter, facebook and linkedin networks. He also has his own blog where he shares the latest updates and thoughts on Search Engine Optimization (SEO) strategies, tools and techniques..

About IMRI

Internet & Mobile Research Institute (IMRI) is the India's first job ready centre to offer job ready programs in SEO, PPC, Social Media, Digital marketing, PHP & MySQL, Web Design, Mobile application development and Web Analytics. The institute offers both virtual classroom and in-person classroom training programs. Learn more about our training programs.

About the certification

IMRI  Search Engine Optimization (SEO) Analyst certification helps participants gain an insight and deeper understanding and build solid experience in the following areas:

  • Monitor, track and report on organic as well as organic search engine optimization metrics and analysis.
  • Generate all types of SEO reports such as Keyword report, Competitor report, Traffic report etc.
  • Provide support for web designers and copywriters with SEO recommendations
  • Assist copywriters in keyword research, discovery and selection
  • Set up new SEO campaigns and manage them using advanced tools
  • Build effective backlink strategy and implement them
  • Research and analyze competitor backlinks
  • SEO Technical evaluation, analysis and suggestion
  • Optimize internal links, anchor texts
  • Interact with various departments such as web design, tech team, content writers, marketing heads etc.
  • Conduct basic usability test and analysis for search engines
  • Stay up-to-date on the latest SEO industry developments
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