Pay Per click Advertising

Learn IMRI's scientific approach to Pay Per Click (PPC) Advertising including accounts, campaign management, ad formats, targeting and placements, bidding and budgeting, display advertising, billing, payments, performance monitoring and managing multiple accounts; plus get certified in Pay Per Click (PPC) Advertising for better career and business prospects!

Learn the Art & Science of Pay Per Click (PPC) Advertising

PPC is both an art and science in creating, managing and successfully running online advertising using search and display network.. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on PPC Training from IMRI experts, you can enhance your core skill sets and competencies.

Experience PPC Learning, by Doing

IMRI Experiential Learning on Pay Per Click (PPC) Advertising course teaches the complexities of Pay Per Click (PPC) Advertising in an interactive and practical approach with hands-on job experience.

UNIQUE BENEFITS OF PRIVATE TRAINING

  1. Work exclusively on your own Website while learning.
  2. Provide yourself or your team with the best training with a private course, focused on your exact requirements
  3. Freedom to stop and ask as many questions as necessary
  4. Individual attention allowing you to learn at your own pace
  5. Flexibility on timing, group size and location gives added convenience
  6. Mock interviews with leading HRs & Industry experts, free resume help and Job assistance

Plus fantastic, exclusive FREE offers for every participant:

  • FREE Domain name and Web space
  • FREE INR 5,000/- worth of PPC Advertising
  • FREE Digital marketing book
  • FREE unlimited telephone and e-mail support

BASICS OF PPC

  • Google Adwords Account Creation
  • Campaign creation basics
  • Running your first Google Adwords campaign

GETTING STARTED WITH PPC

  • Before you optimize
  • Process Improvement Methodologies
  • New to PPC – Where to Start
  • Tools & Add-ons
  • Search Engine Guidelines
  • Learning Resources
  • 7 Habits of Highly Effective PPC
  • PPC as a Life Skill
  • FAQ on PPC

ACCOUNTS AND CAMPAIGN BASICS

  • Account Management Basics
  • Campaign Management Basics
  • Ad Group Management Basics

TARGETING AND PLACEMENTS

  • Overview of Targeting and Placements
  • Keywords and Keyword Targeting
  • Language & Location Targeting
  • Placement Targeting for the Display Network CSS
  • Location Extensions

AD FORMATS

  • Overview of Ad Formats
  • Ad Formats Guidelines & Best Practices

BIDDING AND BUDGETING

  • Overview of Bidding
  • Overview of Budgets

POLICIES AND AD QUALITY TOPICS

  • Policies
  • Ad and Site Quality
  • Invalid Clicks Issues

BILLING AND PAYMENTS

  • Overview of Billing and Payments
  • Billing - Postpay Options
  • Billing - Prepay Options
  • Billing - Monthly Invoicing

DISPLAY ADVERTISING ON THE GOOGLE DISPLAY NETWORK

  • Communicating Value of Display and the Google
  • Display Network
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

DISPLAY ADVERTISING ON YOUTUBE

  • Communicating Value of Display on YouTube
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

DISPLAY ADVERTISING ON FACEBOOK

  • Communicating Value of Display on Facebook
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

DISPLAY ADVERTISING ON LINKEDIN

  • Communicating Value of Display on Linkedin
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

TOOLS

  • Overview of Tools
  • Editor

PERFORMANCE MONITORING AND CONVERSION TRACKING

  • Reporting
  • Conversion Tracking Basics
  • Advanced Conversion Tracking and Best Practices

GOOGLE ANALYTICS

  • Overview of Google Analytics
  • Getting Started with Google Analytics
  • Google Analytics Goals and Funnels
  • Google Analytics Filters
  • Overview of Google Analytics Reporting
  • Google Analytics Report Types
  • Related Google Analytics Tools and Services
  • Driving Improvements with Google Analytics Data

OPTIMIZING PERFORMANCE

  • Overview of Optimization
  • Optimizing Campaigns and Ad Groups
  • Optimizing Websites and Landing Pages
  • About Google Website Optimizer
  • Using Google Website Optimizer
  • Optimizing for Greater Conversions

MANAGING MULTIPLE ACCOUNTS

  • Overview of Managing Multiple Accounts
  • Managing Accounts with My Client Center (MCC)
  • Using API of Google Adwords

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The Learning Approach

  • Mentor-Student Ratio: 1:1
  • Methodology : 90% Hands-on and 10% Theory
  • Mode of Assessment: Results from live project, research report and online examination
  • Certification: IMRI Certified PPC Analyst

Course Schedule

  • Course Duration: 1 month / Twice a week
  • Session Hours: 1.5 hours per session
  • Total Sessions: 8 sessions

Cost: Rs.35,500/- (Inclusive of service tax)

Note:

  • Full course fee should be paid in advance
  • Discounts are available for bulk registration of more than 3 participants
  • Fees once paid are non-refundable and non-transferable

To apply to the Internet & Mobile Research Institute, in addition to the completed online enquiry form, applicants are required to provide latest bio-data, work credentials (if any), filled-in application form and a full course fee payment receipt through postal mail. Overseas applicants can provide through email with scanned documents. Below are the steps to follow:

  1. Email your resume to info@imri.in with the subject: Interested in IMRI Experiential program
  2. Download & fill application form
  3. Make payment through cheque, bank transfer or paypal
  4. We will confirm on the course start date

Application Status

We will notify you by email or postal mail regarding your acceptance into the program and online appointment will be fixed to discuss on the course start date, expectations and methodology.

Have a Question?

Please review the frequently asked questions about the IMRI Experiential Program, or contact the Admissions Office at info@imri.in or 91-9008600691.

 

Please note, information and requirements are subject to change without notice.