IMRI® Certificate Program in Pay Per Click (iCPPPC) Course

Learn IMRI®' scientific approach to Pay Per Click (PPC) Advertising including accounts, campaign management, ad formats, targeting and placements, bidding and budgeting, display advertising, billing, payments, performance monitoring and managing multiple accounts; plus get certified in Pay Per Click (PPC) Advertising for better career and business prospects!

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Ideal for: Graduates – any stream
Duration: 1 Month (Weekly 2 days)
Schedule: One-on-One, Flexible Mode

“I got a great training from Rajesh Sir who is an expert in digital marketing field. I used to be at the institute almost 8 hrs every day
working hard and today, I am managing several projects independently. Thank You.”
Sivaranjan, Senior SEO Analyst
“Fabulous! Learnt so much, hands-on concepts on latest SEO techniques. Amazing value for money
thank you so much. I am keen to do more online media courses.”
S. Srinivas, Certified SEO Expert
“IMRI is the place were one can learn in depth digital marketing. Mr GRR is a leading trainer in India, gives hands on training in SEO, SMO & SEM. If anyone is looking for digital marketing course, i recommend IMRI for better exposure.”
Sauvagya Patnaik, Social media expert
“Lots of practical things I can take away on SEO techniques and use them immediately on my job.”
Prem Sushanth, SEO Analyst
“The IMRI Digital Marketing certification served as a reinforcement for what I’m doing, so I am now more confident in achieving the top 10 search engine rankings in less than 3 months.”
Vijayakumar R, Digital Marketing Expert
“Personal, one-on-one training with Expert….This course has given me real direction in what I should be doing as a PPC expert. The trainer was very friendly! “
Saranya, Adwords Professional

Learn the Art & Science of Pay Per Click (PPC) Advertising

PPC is both an art and science in creating, managing and successfully running online advertising using search and display network.. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on PPC Training from IMRI experts, you can enhance your core skill sets and competencies.


Experience Learning, by Doing

IMRI® Experiential Learning on Pay Per Click (PPC) Advertising course teaches the complexities of Pay Per Click (PPC) Advertising in an interactive and practical approach with hands-on job experience.

BASICS OF PPC

  • Google Adwords Account Creation
  • Campaign creation basics
  • Running your first Google Adwords campaign

GETTING STARTED WITH PPC

  • Before you optimize
  • Process Improvement Methodologies
  • New to PPC – Where to Start
  • Tools & Add-ons
  • Search Engine Guidelines
  • Learning Resources
  • 7 Habits of Highly Effective PPC
  • PPC as a Life Skill
  • FAQ on PPC

ACCOUNTS AND CAMPAIGN BASICS

  • Account Management Basics
  • Campaign Management Basics
  • Ad Group Management Basics

TARGETING AND PLACEMENTS

  • Overview of Targeting and Placements
  • Keywords and Keyword Targeting
  • Language & Location Targeting
  • Placement Targeting for the Display Network CSS
  • Location Extensions

AD FORMATS

  • Overview of Ad Formats
  • Ad Formats Guidelines & Best Practices

BIDDING AND BUDGETING

  • Overview of Bidding
  • Overview of Budgets

POLICIES AND AD QUALITY TOPICS

  • Policies
  • Ad and Site Quality
  • Invalid Clicks Issues

BILLING AND PAYMENTS

  • Overview of Billing and Payments
  • Billing – Postpay Options
  • Billing – Prepay Options
  • Billing – Monthly Invoicing

DISPLAY ADVERTISING ON THE GOOGLE DISPLAY NETWORK

  • Communicating Value of Display and the Google
  • Display Network
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

DISPLAY ADVERTISING ON YOUTUBE

  • Communicating Value of Display on YouTube
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

DISPLAY ADVERTISING ON FACEBOOK

  • Communicating Value of Display on Facebook
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

DISPLAY ADVERTISING ON LINKEDIN

  • Communicating Value of Display on Linkedin
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

TOOLS

  • Overview of Tools
  • Editor

PERFORMANCE MONITORING AND CONVERSION TRACKING

  • Reporting
  • Conversion Tracking Basics
  • Advanced Conversion Tracking and Best Practices

GOOGLE ANALYTICS

  • Overview of Google Analytics
  • Getting Started with Google Analytics
  • Google Analytics Goals and Funnels
  • Google Analytics Filters
  • Overview of Google Analytics Reporting
  • Google Analytics Report Types
  • Related Google Analytics Tools and Services
  • Driving Improvements with Google Analytics Data

OPTIMIZING PERFORMANCE

  • Overview of Optimization
  • Optimizing Campaigns and Ad Groups
  • Optimizing Websites and Landing Pages
  • About Google Website Optimizer
  • Using Google Website Optimizer
  • Optimizing for Greater Conversions

MANAGING MULTIPLE ACCOUNTS

  • Overview of Managing Multiple Accounts
  • Managing Accounts with My Client Center (MCC)
  • Using API of Google Adwords
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Program Cost: Rs.35,500/- plus taxes

The Learning Approach

  • Mentor-Student Ratio: 1:1
  • Methodology : 90% Hands-on and 10% Theory
  • Mode of Assessment: Results from live project, research report and online examination
  • Certification: IMRI Certified PPC Analyst

Course Schedule

  • Course Duration: 1 month / Twice a week
  • Session Hours: 1.5 hours per session
  • Total Sessions: 8 sessions

Note:

  • Full course fee to be paid in advance
  • Discounts are available for bulk registration of more than 3 participants
  • Fees once paid are non-refundable and non-transferable


To apply to the Internet & Mobile Research Institute, in addition to the completed online enquiry form, applicants are required to provide latest bio-data, work credentials (if any), filled-in application form and a full course fee payment receipt through postal mail. Overseas applicants can provide through email with scanned documents.

  1. Email your resume to info@imri.in with the subject: Interested in IMRI® Experiential program
  2. Download & fill application form
  3. Make payment through cheque, bank transfer or paypal
  4. We will confirm on the course start date

Application Status

We will notify you by email or postal mail regarding your acceptance into the program and online appointment will be fixed to discuss on the course start date, expectations and methodology.

Have a Question?

Please review the frequently asked questions about the IMRI® Experiential Program, or contact the Admissions Office at info@imri.in.

Please note, information and requirements are subject to change without notice.


Experience PPC Learning, by Doing

Personal PPC Training
Are you tired of not getting enough opportunities, respect, and money out of your PPC career? Well, guess what? Nothing will change unless you take action towards becoming a world-class PPC professional. Learn how to earn your IMRI® PPC Certification with hands-on job experience.
Experience -> Share -> Process -> Generalize -> Apply