IMRI® Certificate Program in Pay Per Click (iCPPPC) Course

Learn IMRI®’ scientific approach to Pay Per Click (PPC) Advertising including accounts, campaign management, ad formats, targeting and placements, bidding and budgeting, display advertising, billing, payments, performance monitoring and managing multiple accounts; plus get certified in Pay Per Click (PPC) Advertising for better career and business prospects!

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Ideal for: Graduates – any stream
Duration: 1 Month (Weekly 2 days)
Schedule: One-on-One, Flexible Mode

Learn the Art & Science of Pay Per Click (PPC) Advertising

PPC is both an art and science in creating, managing and successfully running online advertising using search and display network.. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on PPC Training from IMRI experts, you can enhance your core skill sets and competencies.

Experience Learning, by Doing

IMRI® Experiential Learning on Pay Per Click (PPC) Advertising course teaches the complexities of Pay Per Click (PPC) Advertising in an interactive and practical approach with hands-on job experience.

BASICS OF PPC

  • Google Adwords Account Creation
  • Campaign creation basics
  • Running your first Google Adwords campaign

GETTING STARTED WITH PPC

  • Before you optimize
  • Process Improvement Methodologies
  • New to PPC – Where to Start
  • Tools & Add-ons
  • Search Engine Guidelines
  • Learning Resources
  • 7 Habits of Highly Effective PPC
  • PPC as a Life Skill
  • FAQ on PPC

ACCOUNTS AND CAMPAIGN BASICS

  • Account Management Basics
  • Campaign Management Basics
  • Ad Group Management Basics

TARGETING AND PLACEMENTS

  • Overview of Targeting and Placements
  • Keywords and Keyword Targeting
  • Language & Location Targeting
  • Placement Targeting for the Display Network CSS
  • Location Extensions

AD FORMATS

  • Overview of Ad Formats
  • Ad Formats Guidelines & Best Practices

BIDDING AND BUDGETING

  • Overview of Bidding
  • Overview of Budgets

POLICIES AND AD QUALITY TOPICS

  • Policies
  • Ad and Site Quality
  • Invalid Clicks Issues

BILLING AND PAYMENTS

  • Overview of Billing and Payments
  • Billing – Postpay Options
  • Billing – Prepay Options
  • Billing – Monthly Invoicing

DISPLAY ADVERTISING ON THE GOOGLE DISPLAY NETWORK

  • Communicating Value of Display and the Google
  • Display Network
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

DISPLAY ADVERTISING ON YOUTUBE

  • Communicating Value of Display on YouTube
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

DISPLAY ADVERTISING ON FACEBOOK

  • Communicating Value of Display on Facebook
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

DISPLAY ADVERTISING ON LINKEDIN

  • Communicating Value of Display on Linkedin
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

TOOLS

  • Overview of Tools
  • Editor

PERFORMANCE MONITORING AND CONVERSION TRACKING

  • Reporting
  • Conversion Tracking Basics
  • Advanced Conversion Tracking and Best Practices

GOOGLE ANALYTICS

  • Overview of Google Analytics
  • Getting Started with Google Analytics
  • Google Analytics Goals and Funnels
  • Google Analytics Filters
  • Overview of Google Analytics Reporting
  • Google Analytics Report Types
  • Related Google Analytics Tools and Services
  • Driving Improvements with Google Analytics Data

OPTIMIZING PERFORMANCE

  • Overview of Optimization
  • Optimizing Campaigns and Ad Groups
  • Optimizing Websites and Landing Pages
  • About Google Website Optimizer
  • Using Google Website Optimizer
  • Optimizing for Greater Conversions

MANAGING MULTIPLE ACCOUNTS

  • Overview of Managing Multiple Accounts
  • Managing Accounts with My Client Center (MCC)
  • Using API of Google Adwords
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