PPC
People are searching for what you sell at this very moment!
If your site is not showing up near the top of the results, your competition thanks you.
PPC is an online advertising format that allows you to buy your way to the top of search results pages by using well framed search phrases relevant to your business. Businesses buy advertising on specific search phrases, and are then charged each time a person clicks through to their website.
Learn PPC from the Masters, Join IMRI!
Pay-per-click (PPC) advertising is a course intended to teach the tricks of doing a trade online and the advanced theories in search advertising and auctioned media. You can use Pay per click Advertising with respect to CPA based Affiliate Marketing with enormous potential.
Expect 100% Action.. 0% Theory
This PPC training course will help you understand exactly how to avoid those pitfalls and deliver a highly effective online campaign delivering impressive results at minimum cost.
Dollars always follow the eyeballs - Buy your way in. Act now!!
Scope of Learning PHP/MySQL
• Boost your development logic with practical hands-on training.
• Build you secured website with php MySQL standards.
• Be a part of dynamic IT industry with our industry-recognized php MySQL certification.
• Get opportunities to work with Content Management Systems community projects.
• Get real time approach towards MySQL database connectivity using php technology
• Get ready to be a part of immense Database management market.
• Explore yourself with the power of database influence.
• Put yourself with numerous development skills before the project.
• Get business tips and tricks from our IMRI’s IT experts.
• Make money from freelance web development business
• Be a professional web developer with our best trainings to get immense job scope.
PPC Course Structure
| Day 1 | Getting Started with PPC |
| Day 2 | Basics of Pay Per Click (PPC) Advertising |
| Day 3 | PPC Models & Structure |
| Day 4 | Accounts, Billing and Preferences |
| Day 5 | PPC Campaign Brief & Strategy |
| Day 6 | Campaign, AdGroup & Ad Creation |
| Day 7 | Intelligent Keyword Research & Analysis |
| Day 8 | Creative Ad Copy Writing for Text, Image & Videos |
| Day 9 | Ad Scheduling and Day Parting |
| Day 10 | Improving Quality Score |
| Day 11 | Landing Page Optimization Techniques |
| Day 12 | Conversion Tracking & Analysis |
| Day 13 | A/B Split Testing and MVT |
| Day 14 | Client Communications |
| Day 15 | Advanced Plans, Reporting & Tracking using Excel |
| Day 16 | Critical PPC Tools and Add-ons |
| Day 17 | Bonus Course 1: Google Website Optimizer |
| Day 18 | Bonus Course 2: Monetization programs -> ClickBank & Google Adsense |
IMRI PEDAGOGY
IMRI Pedagogy is based upon the skill set building rather than information feeding. We enable participants learn the concepts by practical application with real-world challenges. Take a closer look at how our program is structured.
FOUNDATION
Learning intervention serves as the foundation for the learning process providing participants with basic skills, techniques and tools for effective search engine optimization.
PRACTICE AND APPLICATION
Participants will self learn using interactive content provided through a learning portal.
REPORTING AND FEEDBACK
Acsses and measure the participants performance on the professional competency continnum but also provide feedback on the areas of strengths and improvement. Certification will be awarded to participants upon successful completion of the required benchmarks.
What You Can Expect from IMRI
How Learning PPC can boost your Career or Business?
- Create and promote your brand visibility in the global marketplace.
- Increase traffic
- Target potential and relevant keywords that drives sales
- Get guaranteed ROI for your business
- Outsmart your global competition and stay ahead in the race, always.
- Win customer confidence from higher search rankings
- Build user friendly website that drives WOM
- Enhance user experience with landing page best practices
- Make website accessible by search engines and users
What We Expect From YOU
- Dedicate 2 months for the successful completion of the course
- Have passion and interest in marketing, consumer behavior, online business and its concepts
- Understand the concepts of Internet, Email, Chatting and Social networking.
- Basics of MS Word, MS Excel & MS PowerPoint
- Having a good written English skill is a big plus
Programme Fee
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Terms & Conditions
- The course fee once paid will not neither be refunded nor transferred under any circumstances
Admission to IMRI is a three-step process.
Step 1: Submission of the application form along with the mark sheets.
Your application will be considered as eligible upon submission of all required forms mentioned below.
1. A completed Application Form.
2. You need to submit a 350-word statement telling us your objective and expectations of joining the program.
3. Application fee of Rs. 500. Draft has to be drawn in favour of "IMRI".
Step 2: Personal Interview with our faculties.
Candidates will be interviewed on basic internet knowledge, business and marketing, mathematical and verbal skills.
Step 3: Upon admission, payment of the tuition fee
Please refer the tuition fee in the Programme Fee section. The fee has to be paid in two installments by bank draft or pay order drawn in favor of "IMRI".
The first installment has to be paid at the time of accepting the admission offer, and the second installment to be paid beginning of the quarter II through PDC.
IMRI CERTIFICATIONS FOR A GLOBAL RECOGNITION
Invest in a career in Digital Marketing and build a secure future with an IMRI certification. An IMRI certification next to your title speaks volumes of your dedication to quality and is a reliable standard of your skills.
Certified as an IMRI Online Marketing Professional, you are equipped with the recognition you need to excel in your career, win over competitors and increase your potential for a higher salary.
CERTIFICATIONS FOR COMPANIES
Now your company can apply for a qualified certification. Choose from any of the following certifications and add value to your business operations:
- IMRI Search Company
- IMRI Web Analytics Company
CERTIFICATIONS FOR INDIVIDUALS
IMRI is the leading authority on career-boosting certifications for amateurs and professionals alike in the field of Digital marketing. Choose from any of the following certifications and add value to your career:
- IMRI Search Marketer Professional
- IMRI Social Marketer Professional
- IMRI Web Analytics Professional
GET CERTIFIED FROM IMRI. BECOME A WORLD-CLASS RESOURCE!
