SEO
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is an effective marketing weapon to reach out to the potential target customers through best practices of user experience, online consumer behavior, in-depth market analysis and optimization of web pages to meet the set standards of Search engines.
Learn the Art & Science of Search Engine Optimization
SEO is both an art and science in creating a brand presence in the SERPs of major search engines. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on SEO Training from IMRI experts, you have the power to create your own unique online presence.
Experience Learning, by Doing
IMRI Experiential Learning on Search Engine Optimization (SEO) course teaches the complexities of search engine optimization in an interactive and practical approach with hands-on job experience.
Is The Course Right for YOU?
- Marketing executives entrusted with the responsibility of promoting their company's or clients' web sites.
- Webmasters wanting to increase traffic to their web sites via search engines.
- Small business owners wanting to learn how to promote their web sites on the search engines.
- Web site designers wanting to offer search engine marketing services to their clients.
- Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
- Copywriters wanting to learn how to write in a way that attracts search engines AND appeals to readers.
- Retirees who want to build their second job to support their future and lead an independent life style
Are you geared for the power of SEO?
- Is your website dull and unappealing?
- Does your web page often figure in the last few pages?
- Do you have a great product but don’t know how to promote it?
- Is your career in jeopardy?
- Does all this trouble you? But you don’t quite know whom to ask?
IMRI helps you find an everlasting job at the cost of an everlasting relationship.
Let IMRI step in to solve the insolvable issues in your business today !!
Enroll for an intensive IMRI training, and put the punch back into your life today!
IMRI offers you the best-in-class training in transforming your ideas!
Join IMRI and discover how businesses turn from the dumps to the top of the charts !
SSO Course Details
| Day 1 | Getting Started with SSO (Formerly SEO & Social Media) |
| Day 2 | Basics of Search Engine Optimization |
| Day 3 | SEO Campaign Brief & Website IA |
| Day 4 | Advanced Website Information Architecture |
| Day 5 | HTML & CSS |
| Day 6 | CMS - Drupal, Blogspot & Wordpress |
| Day 7 | SEO Site Audit Report |
| Day 8 | Competitive & Keyword Research |
| Day 9 | SEO Content Writing & Development |
| Day 10 | Link Building Tactics and Process |
| Day 11 | Social Media Marketing: Specialization on Twitter, YouTube, Digg, Facebook, et al |
| Day 12 | Online PR & Reputation Management |
| Day 13 | SEO Technology: Robots.txt, htaccess, XML sitemaps, RSS Feeds, etc. |
| Day 14 | Google Analytics, Webmaster Centrals of G, B & Y |
| Day 15 | Advanced SEO Reporting & Measurement |
| Day 16 | Critical SEO Tools & Add-ons |
| Day 17 | Bonus Course 1: Basics of Google Adwords |
| Day 18 | Bonus Course 2: Monetization programs -> ClickBank & Google Adsense |
IMRI PEDAGOGY
IMRI Pedagogy is based upon the skill set building rather than information feeding. We enable participants learn the concepts by practical application with real-world challenges. Take a closer look at how our program is structured.
FOUNDATION
Learning intervention serves as the foundation for the learning process providing participants with basic skills, techniques and tools for effective search engine optimization.
PRACTICE AND APPLICATION
Participants will self learn using interactive content provided through a learning portal.
REPORTING AND FEEDBACK
Acsses and measure the participants performance on the professional competency continnum but also provide feedback on the areas of strengths and improvement. Certification will be awarded to participants upon successful completion of the required benchmarks.
What You Can Expect from IMRI
How Learning SEO can boost your Career or Business?
- Create and promote your brand visibility in the global marketplace.
- Increase traffic
- Target potential and relevant keywords that drives sales
- Get guaranteed ROI for your business
- Outsmart your global competition and stay ahead in the race, always.
- Win customer confidence from higher search rankings
- Build user friendly website that drives WOM
- Enhance user experience with cross-browser compatibility
- Make website accessible by search engines and users
What We Expect From YOU
- Dedicate 2 months for the successful completion of the course
- Have passion and interest in marketing, consumer behavior, online business and its concepts
- Understand the concepts of Internet, Email, Chatting and Social networking.
- Basics of MS Word, MS Excel & MS PowerPoint
- Having a good written English skill is a big plus
Programme Fee
The programme fee will be based on the following criteria:
- Internet Aptitude Test
- Technical Interview
- Personal Interview
Please call or email us to fix an appointment with our counselor for course registrations.
Admission to IMRI is a three-step process.
Step 1: Submission of the application form along with the mark sheets.
Your application will be considered as eligible upon submission of all required forms mentioned below.
1. A completed Application Form.
2. You need to submit a 350-word statement telling us your objective and expectations of joining the program.
3. Application fee of Rs. 500. Draft has to be drawn in favour of "IMRI".
Step 2: Personal Interview with our faculties.
Candidates will be interviewed on basic internet knowledge, business and marketing, mathematical and verbal skills.
Step 3: Upon admission, payment of the tuition fee
Please refer the tuition fee in the Programme Fee section. The fee has to be paid in two installments by bank draft or pay order drawn in favor of "IMRI".
The first installment has to be paid at the time of accepting the admission offer, and the second installment to be paid beginning of the quarter II through PDC.
IMRI CERTIFICATIONS FOR A GLOBAL RECOGNITION
Invest in a career in Digital Marketing and build a secure future with an IMRI certification. An IMRI certification next to your title speaks volumes of your dedication to quality and is a reliable standard of your skills.
Certified as an IMRI Online Marketing Professional, you are equipped with the recognition you need to excel in your career, win over competitors and increase your potential for a higher salary.
CERTIFICATIONS FOR COMPANIES
Now your company can apply for a qualified certification. Choose from any of the following certifications and add value to your business operations:
- IMRI Search Company
- IMRI Web Analytics Company
CERTIFICATIONS FOR INDIVIDUALS
IMRI is the leading authority on career-boosting certifications for amateurs and professionals alike in the field of Digital marketing. Choose from any of the following certifications and add value to your career:
- IMRI Search Marketer Professional
- IMRI Social Marketer Professional
- IMRI Web Analytics Professional
GET CERTIFIED FROM IMRI. BECOME A WORLD-CLASS RESOURCE!
To apply for the training program, please fill in the Request Brochure form with all details.
Alternatively, you can also contact us over phone or email.
