IMRI® Certificate Program in Social Media Marketing (iCPSMM) Course

Learn IMRI®' scientific approach to Social Media Marketing including social networks, social bookmarking, online community, mashups, rss feeds, widget integration, contests and buzz marketing.; plus get certified in Social Media Marketing for better career and business prospects!

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Ideal for: Graduates – any stream
Duration: 1 Month (Weekly 2 days)
Schedule: One-on-One, Flexible Mode

“I got a great training from Rajesh Sir who is an expert in digital marketing field. I used to be at the institute almost 8 hrs every day
working hard and today, I am managing several projects independently. Thank You.”
Sivaranjan, Senior SEO Analyst
“Fabulous! Learnt so much, hands-on concepts on latest SEO techniques. Amazing value for money
thank you so much. I am keen to do more online media courses.”
S. Srinivas, Certified SEO Expert
“IMRI is the place were one can learn in depth digital marketing. Mr GRR is a leading trainer in India, gives hands on training in SEO, SMO & SEM. If anyone is looking for digital marketing course, i recommend IMRI for better exposure.”
Sauvagya Patnaik, Social media expert
“Lots of practical things I can take away on SEO techniques and use them immediately on my job.”
Prem Sushanth, SEO Analyst
“The IMRI Digital Marketing certification served as a reinforcement for what I’m doing, so I am now more confident in achieving the top 10 search engine rankings in less than 3 months.”
Vijayakumar R, Digital Marketing Expert
“Personal, one-on-one training with Expert….This course has given me real direction in what I should be doing as a PPC expert. The trainer was very friendly! “
Saranya, Adwords Professional

Learn the Art & Science of Social Media Marketing

SMM is both an art and science in creating measurable social media marketing campaigns that drives brand visibility, traffic and sales.. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on SMM Training from IMRI experts, you can enhance your core skill sets and competencies.


Experience Learning, by Doing

IMRI® Experiential Learning on Social Media Marketing course teaches the complexities of Social Media Marketing in an interactive and practical approach with hands-on job experience.

GETTING STARTED WITH SOCIAL MEDIA

  • Before you optimize
  • Web 2.0 Defined
  • Social Media Defined
  • The Difference Between Web 1.0 and Web 2.0
  • New to SMM – Where to Start
  • Tools & Add-ons
  • Search Engine Guidelines
  • Usage Stats: In India, and Across The Globe
  • SMM as a Life Skill
  • FAQ on SMM

HOW DID SOCIAL MEDIA HAPPEN?

  • General Trends That Led to Web 2.0, Social Media
  • Understanding The New “One-To-Many” Conversation
  • The Impact Of Doing Nothing
  • How Marketers Have Reacted So Far
  • Opportunities Going Forward

REALLY SIMPLE SYNDICATION (RSS)

  • Defining RSS
  • The Power of RSS
  • Syndicating Content
  • Syndicating Advertising
  • The Difference Between RSS and E-mail Marketing
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

TAGS AND TAGGING

  • Defining Tags
  • Organizing Information: Hierarchical vs. Tagging
  • How del.icio.us Works
  • How Tagging Helps Get Content Viewed
  • Internal Tagging
  • Leveraging “Cloud” Tags

ONLINE SOCIAL NETWORKS

  • Defining Social Networks
  • Vertical and Niche Opportunities Within Online
  • Social Networks
  • Finding and Following “Tribes” in Online Social Networks
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

ONLINE VIDEO

  • Online Video
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

MICRO-BLOGS / BLOGS

  • Defining Blogs, Blogging
  • Monitoring and Analyzing Blogs
  • Corporate Blogging
  • Finding Your Company’s Blog Voice
  • Choosing Your Company’s Blog Platform
  • Joining The Conversation
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success
  • Additional Considerations
  • Splogs – Spam Blogs
  • Flogs – Fake Blogs

PODCASTING

  • Defining Podcasting
  • Audio vs. Video
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

SOCIAL MEDIA APPLICATIONS & WIDGETS

  • Defining Widgets
  • Widgets As A Marketing Channel
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

CONSUMER GENERATED CONTENT (CGC)

  • Defining CGC
  • Understanding the CGC
  • Enabling Consumers To Live Your Brand
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

MASHUPS

  • Defining Mashups Plan a Campaign
  • Mashups As A Marketing Channel
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

LIFE STREAMING + DATA PORTABILITY

  • Open ID, Facebook, Connect, Friendfeed, etc.
  • Marketing Considerations Going Forward

WIKIS

  • Defining Wikis
  • The Wiki As A Marketing Channel
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

USING FACEBOOK

  • Getting Around Facebook: The Basics
  • Establishing a Corporate Presence
  • The Power and Reach of Facebook Connect
  • Facebook Apps
  • Facebook Marketing Strategy
  • Using Facebook to Develop Communities
  • Case Studies

USING TWITTER

  • Getting Around Twitter: The Basics
  • Establishing a Corporate Presence
  • Twitter Marketing Strategy
  • Case Studies

USING YOUTUBE

  • Getting Around YouTube: The Basics
  • Establishing a Corporate Presence
  • YouTube Marketing Strategy
  • Case Studies

USING LINKEDIN

  • Getting Around LinkedIn: The Basics
  • Establishing a Corporate Presence
  • LinkedIn Marketing Strategy
  • Case Studies
Tags:
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Program Cost: Rs.27,500/- plus taxes

The Learning Approach

  • Mentor-Student Ratio: 1:1
  • Methodology : 90% Hands-on and 10% Theory
  • Mode of Assessment: Results from live project, research report and online examination
  • Certification: IMRI Certified Social Media Expert

Course Schedule

  • Course Duration: 1 month / Twice a week
  • Session Hours: 1 hour per session
  • Total Sessions: 8 sessions

Note:

  • Full course fee should be paid in advance
  • Discounts are available for bulk registration of more than 3 participants
  • Fees once paid are non-refundable and non-transferable


To apply to the Internet & Mobile Research Institute, in addition to the completed online enquiry form, applicants are required to provide latest bio-data, work credentials (if any), filled-in application form and a full course fee payment receipt through postal mail. Overseas applicants can provide through email with scanned documents.

  1. Email your resume to info@imri.in with the subject: Interested in IMRI® Experiential program
  2. Download & fill application form
  3. Make payment through cheque, bank transfer or paypal
  4. We will confirm on the course start date

Application Status

We will notify you by email or postal mail regarding your acceptance into the program and online appointment will be fixed to discuss on the course start date, expectations and methodology.

Have a Question?

Please review the frequently asked questions about the IMRI® Experiential Program, or contact the Admissions Office at info@imri.in.

Please note, information and requirements are subject to change without notice.


Experience SMM Learning, by Doing

Personal SMM Training
Are you tired of not getting enough opportunities, respect, and money out of your SMM career? Well, guess what? Nothing will change unless you take action towards becoming a world-class SMM professional. Learn how to earn your IMRI® SMM Certification with hands-on job experience.
Experience -> Share -> Process -> Generalize -> Apply