IMRI® Certificate Program in Social Media Marketing (iCPSMM) Course

Learn IMRI®’ scientific approach to Social Media Marketing including social networks, social bookmarking, online community, mashups, rss feeds, widget integration, contests and buzz marketing.; plus get certified in Social Media Marketing for better career and business prospects!

Quick View

Ideal for: Graduates – any stream
Duration: 1 Month (Weekly 2 days)
Schedule: One-on-One, Flexible Mode

Learn the Art & Science of Social Media Marketing

SMM is both an art and science in creating measurable social media marketing campaigns that drives brand visibility, traffic and sales.. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on SMM Training from IMRI experts, you can enhance your core skill sets and competencies.

COURSE OUTLINE

IMRI® Experiential Learning on Social Media Marketing course teaches the complexities of Social Media Marketing in an interactive and practical approach with hands-on job experience.

GETTING STARTED WITH SOCIAL MEDIA

  • Before you optimize
  • Web 2.0 Defined
  • Social Media Defined
  • The Difference Between Web 1.0 and Web 2.0
  • New to SMM – Where to Start
  • Tools & Add-ons
  • Search Engine Guidelines
  • Usage Stats: In India, and Across The Globe
  • SMM as a Life Skill
  • FAQ on SMM

HOW DID SOCIAL MEDIA HAPPEN?

  • General Trends That Led to Web 2.0, Social Media
  • Understanding The New “One-To-Many” Conversation
  • The Impact Of Doing Nothing
  • How Marketers Have Reacted So Far
  • Opportunities Going Forward

REALLY SIMPLE SYNDICATION (RSS)

  • Defining RSS
  • The Power of RSS
  • Syndicating Content
  • Syndicating Advertising
  • The Difference Between RSS and E-mail Marketing
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

TAGS AND TAGGING

  • Defining Tags
  • Organizing Information: Hierarchical vs. Tagging
  • How del.icio.us Works
  • How Tagging Helps Get Content Viewed
  • Internal Tagging
  • Leveraging “Cloud” Tags

ONLINE SOCIAL NETWORKS

  • Defining Social Networks
  • Vertical and Niche Opportunities Within Online
  • Social Networks
  • Finding and Following “Tribes” in Online Social Networks
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

ONLINE VIDEO

  • Online Video
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

MICRO-BLOGS / BLOGS

  • Defining Blogs, Blogging
  • Monitoring and Analyzing Blogs
  • Corporate Blogging
  • Finding Your Company’s Blog Voice
  • Choosing Your Company’s Blog Platform
  • Joining The Conversation
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success
  • Additional Considerations
  • Splogs – Spam Blogs
  • Flogs – Fake Blogs

PODCASTING

  • Defining Podcasting
  • Audio vs. Video
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

SOCIAL MEDIA APPLICATIONS & WIDGETS

  • Defining Widgets
  • Widgets As A Marketing Channel
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

CONSUMER GENERATED CONTENT (CGC)

  • Defining CGC
  • Understanding the CGC
  • Enabling Consumers To Live Your Brand
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

MASHUPS

  • Defining Mashups Plan a Campaign
  • Mashups As A Marketing Channel
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

LIFE STREAMING + DATA PORTABILITY

  • Open ID, Facebook, Connect, Friendfeed, etc.
  • Marketing Considerations Going Forward

WIKIS

  • Defining Wikis
  • The Wiki As A Marketing Channel
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

USING FACEBOOK

  • Getting Around Facebook: The Basics
  • Establishing a Corporate Presence
  • The Power and Reach of Facebook Connect
  • Facebook Apps
  • Facebook Marketing Strategy
  • Using Facebook to Develop Communities
  • Case Studies

USING TWITTER

  • Getting Around Twitter: The Basics
  • Establishing a Corporate Presence
  • Twitter Marketing Strategy
  • Case Studies

USING YOUTUBE

  • Getting Around YouTube: The Basics
  • Establishing a Corporate Presence
  • YouTube Marketing Strategy
  • Case Studies

USING LINKEDIN

  • Getting Around LinkedIn: The Basics
  • Establishing a Corporate Presence
  • LinkedIn Marketing Strategy
  • Case Studies
Tags:
~ smm course ~ advanced smm training topics ~ learn smm online ~ ~ facebook marketing ~ twitter marketing strategies ~ linkedin networking ~ blogging ~ rss feeds ~ dashboards ~ social media measurement ~ tracking ~ campaigns ~ online community ~ social integration ~ widgets ~ games ~ contests ~ smm tools ~ smm certification ~ classroom smm ~ Social Media Marketing institute ~ top smm class ~ practical smm training ~ google smm ~ smm techniques ~ smm career jobs ~ smm tips