Google India has launched an initiative for small and medium businesses to help them jump start their online advertising campaign on its AdWords platform for free. According to the company, SMBs can avail Rs 2500 worth of advertising coupons by calling 1860 266 6622 and registering their websites with Google India Ad Words platform AdWords.Google.co.in.

There is so much going on within any PPC campaign that it can be difficult to keep track of all the moving pieces. You can be a proactive PPC manager but there could be elements of your account that may be quietly hindering your performance. Actually, when an account is performing well, this is when you need to be most vigilant in searching for these “quiet killers” because they may be harder to notice blatantly.

Incorrect campaign settings

On Saturday, September 12th, 2009 the AdWords system will be unavailable from approximately 10AM to 2PM PST, for maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual.

AdWords system maintenance typically occurs on the second Saturday of each month from 10AM to 2PM PST.

Google will continue to update you via the blog as Google always have, but please make note of the September 12th date and of Google's scheduled maintenance further down the road.

Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. He talked about where the search industry is going, and where it's been.

On the history of AdWords, he says Google quickly realized that banner ads didn't make sense with search, sow they tried the text ad, and it has worked pretty well. Google is now running over a billion text ad auctions a day.

AdWords Editor enables you to make changes to your account quickly and conveniently, whether you're editing one keyword or adding hundreds of text ads. Among other benefits, you can:

Do you use Google Ad Planner to find websites for your display ad campaigns? If so, you'll be glad to know we launched the Google Ad Planner Publisher Center, a new feature that improves the quality and accuracy of the site data you see in Google Ad Planner. The Publisher Center enables publishers to contribute directly to the site data provided in Google Ad Planner. Website owners can specify their site descriptions, content categories, supported ad formats and sizes, and share their Google Analytics traffic data in Google Ad Planner.

Beta testing for the new AdWords interface has been expanded to an even larger number of advertisers. The new interface is now available to most active AdWords accounts in the following languages:

* English
* Spanish
* French
* German
* Italian
* Dutch
* Hebrew
* Simplified Chinese
* Japanese
* Brazilian Portuguese

1. Set Goals for Cost per Conversion: Your PPC campaign will be profitable only if the total cost per conversion is lower than your break even point. Your goal should be to get most conversions with lowest cost per conversion. Good conversion may still lose money if the cost per click is too high.
2. Build Initial Keyword List: Use the available tools from Google Adwords, Yahoo Search Marketing etc. to build an initial keyword list which contains all the keywords that you think anyone interested in your product will type in the search engines.